Influencer Marketing Account Director

Theory Crew Pty Ltd; Melbourne; Hybrid; AUD 120,000 - 190,000; Full time

Benefits offered by this job

Flexible working days between home and

Learning and development budget

Career progression planning

Collaborative culture and team support

Job summary

Theory Crew Pty Ltd in Melbourne is seeking an Influencer Marketing Account Director to lead our influencer offering and set the strategic direction for standout creator-led campaigns. You will build strong client relationships, lead high-impact campaigns and mentor a talented team.

Reporting into the Head of PR, you will shape influencer programs, ensure quality and profitability, and drive retention and growth across your portfolio while collaborating with PR, social, paid media and events.

Qualifications

• 5+ years influencer marketing experience in an agency role.
• Deep knowledge of the Australian creator landscape, with established relationships across creators, talent managers and talent agencies.
• Proven success in leading bespoke influencer strategies and multiple client campaigns, with a strong track record of meeting KPIs.
• A confident, commercially minded negotiator across fees, usage rights, exclusivity and paid amplification.
• Experience managing client budgets, profitability and revenue, with a commercial, sales-minded approach.
• Strong working knowledge of disclosure requirements and Australian advertising codes.
• Data literate, from reach and engagement to EMV, CPE and conversions, and able to turn results into insight.
• Loves leading, coaching and mentoring teams, fostering a positive and high-performance culture.

Responsibilities

• Lead influencer campaigns and set strategic direction for client portfolios.
• Mentor a team of planners and creators to deliver high-quality programs.
• Source talent, negotiate deals and manage creator relationships across campaigns.
• Collaborate with PR, social, paid media, events and activations to integrate influencer work.
• Drive client retention, growth and profitability across accounts.
• Lead pitches and contribute to new business alongside senior management.

Skills

Influencer marketing

Creator landscape

Strategy leadership

Budget management

Advertising codes

Data analytics

Leadership

Relationship building

Job description

Are you a strategic, commercially minded influencer marketing leader ready to take on a pivotal role in a fast-paced, creative environment?

Theory Crew is looking for an Influencer Marketing Account Director to join our passionate team, lead our influencer offering and set the strategic direction of standout creator-led and integrated campaigns.

As a newly created role, this is a rare opportunity to make it your own: build on the strong results and processes already in place, and shape the future of our influencer marketing offering.

Theory Crew is an integrated PR, influencer marketing and social media agency based in Melbourne. Our client suite extends across global and local household brands, including Brown Brothers, Hada Labo, Tanologist, Isle of Paradise, INIKA, DB Cosmetics, Sunny Queen, Authentic Asia, Brioche Gourmet, Tilda Rice, Carman's, Toni & Guy, Impulse, V05 and many others.

As Influencer Marketing Account Director, you will be at the heart of our client relationships, leading high-impact influencer campaigns and mentoring a talented team. Reporting into our Head of PR, you will set the strategic direction of influencer programs, ensure quality and profitability across your portfolio, and drive client retention and growth.

You'll be the senior day-to-day contact for your clients, leading influencer strategy and bespoke creator programs that integrate with PR, social, paid media, events and activations, while staying hands on with talent sourcing, negotiations and creator relationships. You'll also work across both client retention and new business, growing existing accounts and leading influencer thinking in pitches alongside senior management.

What we are looking for

• 5+ years influencer marketing experience in an agency role
• Deep knowledge of the Australian creator landscape, with established relationships across creators, talent managers and talent agencies
• Proven success in leading bespoke influencer strategies and multiple client campaigns, with a strong track record of meeting KPIs
• A confident, commercially minded negotiator across fees, usage rights, exclusivity and paid amplification
• Experience managing client budgets, profitability and revenue, with a commercial, sales-minded approach
• Strong working knowledge of disclosure requirements and Australian advertising codes
• Data literate, from reach and engagement to EMV, CPE and conversions, and able to turn results into insight
• Loves leading, coaching and mentoring teams, fostering a positive and high-performance culture
• Excels in relationship-building, communication and leadership
• Driven by growth, creativity and delivering outstanding client results

Why us?

• Flexible working days between home and our office in South Yarra
• No crazy over-time or typical "agency hours".
• Our team is happy, friendly, collaborative and seriously dedicated to delivering quality work.
• We put career progression first with regular senior management catch-ups and progression plans in place to support development.
• Learning and development budget available for your continued growth.
• Opportunity to gain experience with local and global brands across beauty, lifestyle and FMCG.
• Collaboration opportunities with our sister-agency RISER.

About Theory Crew

We're one of Australia's leading independent PR, influencer marketing and social media agencies. We work with lifestyle brands across all categories including FMCG, beauty, technology, household, appliances, health and wellness.

We're creative, and tailor results-driven approaches using traditional PR practices with contemporary digital know-how, bringing brand stories to life.

Our services extend across PR, influencer marketing, events and activations, paid socials, UGC, content creation and more!

Interested?

Applications close 4 November 2026.