Influencer Manager

Wpp; Melbourne; On-site; AUD 90,000 - 130,000; Full time

Job summary

WPP Media in Melbourne is hiring an Influencer Manager to lead influencer marketing campaigns from strategy through execution, optimization and reporting. You will collaborate with clients, creators and internal teams to translate objectives into impactful influencer programs.

You will mentor a team of influencer specialists, ensuring campaigns achieve excellence, innovation and commercial success while driving measurable results.

Qualifications

• 3+ years experience in influencer, social media or digital marketing, ideally in an agency.
• Strong understanding of the creator economy and influencer marketing best practices.
• Experience managing campaigns from briefing through to reporting and optimisation.

Responsibilities

• Act as a key client contact, build trusted relationships and ensure campaigns align with client objectives.
• Contribute to development and execution of influencer marketing strategies, including KPI setting and budget planning.
• Oversee campaign reporting and analytics with actionable insights to drive improvements and outcomes.

Skills

Influencer marketing

Social media

Digital marketing

Client management

Budget management

Leadership

Presentation

Education

Bachelor's degree in Marketing

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

INFLUENCE® by WPP Media | Sydney or Melbourne

Join WPP Media's dedicated Social, Content & Influencer Marketing team, where we help some of Australia's leading brands connect authentically with audiences through creators, culture and content. Combining creativity, data, technology and cultural intelligence, we deliver influencer campaigns that drive measurable business impact.

About the Role

As an Influencer Manager, you'll lead the delivery of impactful influencer marketing campaigns from strategy through to execution, optimisation and reporting. Working closely with clients, creators and internal stakeholders, you'll translate business objectives into culturally relevant influencer programs that drive meaningful results.

You'll also play a key leadership role, managing and mentoring a team of influencer specialists while ensuring campaigns are delivered with excellence, innovation and commercial success.

Key Responsibilities

Act as a key client contact, building trusted relationships, managing expectations and ensuring campaigns align with client objectives and broader marketing goals.

Contribute to the development and execution of influencer marketing strategies, including KPI setting, budget planning, performance tracking and new business opportunities.

Oversee campaign reporting and analytics, delivering actionable insights and recommendations that drive continuous improvement, campaign effectiveness and measurable business outcomes.

What We’re Looking For

• 3+ years' experience in influencer, social media or digital marketing, ideally within an agency environment.
• Strong understanding of the creator economy, social platforms and influencer marketing best practice.
• Demonstrated experience managing campaigns from briefing through to reporting and optimisation.
• Excellent client management and stakeholder engagement skills.
• Strong commercial acumen with experience managing campaign budgets.
• Confident communicator with strong presentation and relationship-building abilities.
• Highly organised, proactive and solutions-oriented with exceptional attention to detail

Why Join WPP Media?

• Work with leading local and global brands across diverse categories.
• Be part of a specialist Social, Content & Influencer Marketing capability backed by one of the world's largest media networks.
• Access best-in-class data, technology and creator marketing tools.
• Collaborate with talented teams across media, content, social and creative disciplines.
• Grow your career in a culture that values innovation, collaboration and continuous learning.

Please read our Privacy Notice for more information on how we process the information you provide.

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.