Social and Influencer Manager

News Corp; Sydney; Hybrid; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Exclusively ours

Perks & discounts

Health & wellbeing

Time off

Financial wellbeing

Job summary

Medium Rare Content Agency, part of News Corp Australia, is seeking a Social Content & Influencer Manager to shape social marketing across iconic Australian brands. You will drive strategy, brief creators, and oversee influencer campaigns while hands-on shooting when needed.

The role demands 5+ years in social media, strong copywriting, and the ability to craft social-first content across multiple clients and sectors, including fintech, aviation and healthcare. A hybrid work model is offered.

Qualifications

• 5+ years in social media, ideally agency-side.
• Strong copywriting with platform-native tone.
• Experience briefing creators and managing influencers.

Responsibilities

• Lead influencer activity end to end: strategy, identification, outreach, contracting and delivery.
• Develop social strategies, content pillars and formats for retained clients and pitches.
• Write platform-native copy tailored to each client’s tone of voice.

Skills

Social media experience

Copywriting

Influencer campaigns

Video shooting

Content strategy

Tools

Phone editing

Job description

We're looking for a Social Content & Influencer Manager to join Medium Rare's Social Centre of Excellence and help shape the future of social marketing across some of Australia's most iconic brands.

This is an exciting opportunity for an experienced social specialist who thrives at the intersection of creativity, culture, content and commercial outcomes. A hands‑on all‑rounder who loves the craft of social, and who is just as comfortable shaping social strategy for a new business pitch as they are briefing creators or heading out into the world to shoot content.

Working across Medium Rare, Visual Domain and Storyation, you'll lead campaigns for a healthy mix of clients in a variety of sectors, including financial services, aviation, healthcare and food. You’ll also have a wealth of influencer experience to share with the CoE and the rest of the agency teams.

As part of the Social CoE, you'll work closely with social leads, strategists, creatives, producers and client teams (commercial and content) to deliver impactful, social‑first campaigns that drive engagement, reach and business results.

What this role is about

This role exists to help strengthen and grow Medium Rare’s social offering, while making sure the social content we produce across our agencies is best in class.

You'll be the person who turns social strategy into great content. That means strong conceptual thinking, editorial planning, copywriting, influencer and creator management, and, when it's needed, picking up a phone and shooting short‑form video yourself.

You'll work across retained social clients and new business opportunities, applying your expertise to make sure that everything we create is rooted in platform best practice and strong audience insights.

Ideate social‑first content, from always‑on formats to campaign moments and reactive opportunities

Help develop social strategies, content pillars and content formats for retained clients, campaigns and new business pitches

Expertly write in each client’s tone of voice, crafting sharp, platform‑native copy

Proactively identify emerging creators, platform trends and partnership opportunities

Lead influencer and creator activity end to end: strategy, identification, outreach, negotiation, contracting, briefing and delivery

Shoot and edit content on your phone when needed, from street vox pops to on‑location and behind‑the‑scenes capture

Bring social thinking and ideas to new business pitches, then help new clients settle in during onboarding

Monitor campaign performance and provide reporting, insights and recommendations

Who are you?

You're a social content specialist with 5+ years' experience in social media, ideally agency‑side, across a range of brands and categories

You’re an ideas person. You come up with big, platform‑native, audience‑first ideas (not just trend‑led executions)

You're a strong copywriter with a real feel for tone of voice, and you can switch quickly between a bank, an airline and a supermarket

You can script, shoot, and edit solo

You’ve run influencer campaigns from strategy and identification through to contracting, briefing and delivery. You understand usage rights, disclosure requirements and how to brief creators properly

Community management and performance reporting are in your social toolkit, too

You live online, in the best way. You know the trends, the formats, the niche corners of the internet, and the latest platform updates

You operate confidently across multiple stakeholders, build strong relationships and bring a balance of strategic thinking, commercial acumen and hands‑on delivery

You are highly organised, naturally collaborative and passionate about social culture, creators and emerging platforms

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values‑driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

Exclusively ours - Access to publications and products from across the News Corp family

Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career

Giving back - Make a difference to our communities through volunteer opportunities and company‑organised charity drives

Workplace Inclusion and facilities – Engage with your passions through various employee‑resource groups and accessibility to multi‑faith quiet rooms & parents’ rooms

Who are we?

Medium Rare Content Agency is an independent, award‑winning Australian content marketing agency working with some of Australia’s most prestigious brands, including Coles, Bunnings, Qantas and Commonwealth Bank. We develop cross‑channel content strategies focusing on robust, long‑term creative solutions that deliver measurable ROI to our clients.

Our team is dynamic and high‑performing, and we encourage behaviours that strengthen and celebrate our unique culture.

Our purpose as a business is “To make a real difference in people’s lives through quality content that inspires action - for the everyday and lifelong decisions of our clients’ consumers.