Influencer Marketing Director - Strategy & Growth

Theory Crew Pty Ltd; Melbourne; Hybrid; AUD 120,000 - 190,000; Full time

Benefits offered by this job

Flexible working days between home and

Learning and development budget

Career progression planning

Collaborative culture and team support

Job summary

Theory Crew Pty Ltd in Melbourne is seeking an Influencer Marketing Account Director to lead our influencer offering and set the strategic direction for standout creator-led campaigns. You will build strong client relationships, lead high-impact campaigns and mentor a talented team.

Reporting into the Head of PR, you will shape influencer programs, ensure quality and profitability, and drive retention and growth across your portfolio while collaborating with PR, social, paid media and events.

Qualifications

• 5+ years influencer marketing experience in an agency role.
• Deep knowledge of the Australian creator landscape, with established relationships across creators, talent managers and talent agencies.
• Proven success in leading bespoke influencer strategies and multiple client campaigns, with a strong track record of meeting KPIs.
• A confident, commercially minded negotiator across fees, usage rights, exclusivity and paid amplification.
• Experience managing client budgets, profitability and revenue, with a commercial, sales-minded approach.
• Strong working knowledge of disclosure requirements and Australian advertising codes.
• Data literate, from reach and engagement to EMV, CPE and conversions, and able to turn results into insight.
• Loves leading, coaching and mentoring teams, fostering a positive and high-performance culture.

Responsibilities

• Lead influencer campaigns and set strategic direction for client portfolios.
• Mentor a team of planners and creators to deliver high-quality programs.
• Source talent, negotiate deals and manage creator relationships across campaigns.
• Collaborate with PR, social, paid media, events and activations to integrate influencer work.
• Drive client retention, growth and profitability across accounts.
• Lead pitches and contribute to new business alongside senior management.

Skills

Influencer marketing

Creator landscape

Strategy leadership

Budget management

Advertising codes

Data analytics

Leadership

Relationship building

Job description

Theory Crew Pty Ltd in Melbourne is seeking an Influencer Marketing Account Director to lead our influencer offering and set the strategic direction for standout creator-led campaigns. You will build strong client relationships, lead high-impact campaigns and mentor a talented team.

Reporting into the Head of PR, you will shape influencer programs, ensure quality and profitability, and drive retention and growth across your portfolio while collaborating with PR, social, paid media and events.