In‑House Performance Media Lead

Craveable Brands; Willoughby; On-site; AUD 140,000 - 210,000; Full time

Benefits offered by this job

Free food at all brands

Paid Good Deed days

Birthday month extra leave

26 weeks parental leave

Job summary

Craveable Brands is seeking a Performance Media Lead to own paid media strategy and execution across Red Rooster and Oporto. You will partner with Brand Marketing, CRM, Loyalty and Operations to drive customer acquisition, app growth and revenue as we transition to an in-house media capability.

You will lead planning, budgeting and testing roadmaps across Meta, Google Ads and YouTube, optimise campaigns, and deliver insights that shape investment decisions.

Qualifications

• Experience leading performance marketing across Meta, Google Ads, YouTube and other biddable channels.
• Proven track record delivering acquisition and growth that drives revenue.
• Strong understanding of attribution, tracking and measurement frameworks.
• Experience managing significant media budgets and data-driven investment decisions.
• Ability to influence a broad range of stakeholders and translate data into actions.

Responsibilities

• Develop and own paid media strategies for customer acquisition, app growth, loyalty and commercial objectives across multiple brands.
• Translate priorities into channel strategies, audience plans, budgets and testing roadmaps.
• Identify opportunities to improve performance through segmentation and first-party data utilisation.
• Oversee end-to-end campaign delivery across Meta, Google Ads, YouTube and emerging channels.
• Continuously optimise targeting, bidding, creative and audience strategies for efficiency.
• Champion a test-and-learn approach with performance insights guiding future activity.
• Develop reporting frameworks linking media to revenue and outcomes.
• Collaborate with Insights, CRM and Digital teams to strengthen attribution and measurement.
• Provide clear recommendations to support strategic decision-making and investment planning.
• Manage relationships with media platforms and external providers to maximise performance.
• Lead the transition to an in-house media operating model with governance and best-practice processes.

Skills

Performance marketing

Acquisition strategy

Attribution & analytics

Budget management

Stakeholder management

Tools

In-house media tooling

Job description

Craveable Brands is seeking a Performance Media Lead to own paid media strategy and execution across Red Rooster and Oporto. You will partner with Brand Marketing, CRM, Loyalty and Operations to drive customer acquisition, app growth and revenue as we transition to an in-house media capability.

You will lead planning, budgeting and testing roadmaps across Meta, Google Ads and YouTube, optimise campaigns, and deliver insights that shape investment decisions.