In‑House Performance Media Lead

Gumtree Group Australia; Sydney; Hybrid; AUD 150,000 - 190,000; Full time

Benefits offered by this job

Hybrid work

Health insurance allowance

Parental leave

Pre-tax benefits

Learning budget

Birthday off

Job summary

Gumtree Group Australia is looking for a Performance Media Manager to lead paid media activation in our in-house media team. You’ll own channel planning, activation, optimization and reporting across paid search, social, programmatic and video, supporting dealers and advertisers.

You’ll work closely with Marketing, Motors, Advertising, Product & Technology, and Data & Analytics, guiding the media team and shaping our operating model for in-house media delivery.

Qualifications

• 3–5+ years in performance or digital media with multi-channel budgets.
• Hands-on expertise in Google Ads and Meta; programmatic and video knowledge.
• Experience with feed-driven listings, catalogues or dynamic campaigns.
• Experience leading, coaching or reviewing others.
• Experience establishing processes, standards and SLAs within a media team.
• Experience activating first-party data via customer data platforms is valued.
• Experience in marketplaces or automotive/lead generation is valued.
• Commercial mindset linking media decisions to listings, leads and revenue.
• Strong analytics to turn data into clear recommendations.
• Deep understanding of tracking, tagging, conversions and offline imports.

Responsibilities

• Translate the annual media strategy into quarterly and campaign-level channel plans, budgets and forecasts.
• Own budget pacing and reallocation to grow leads and reduce cost per lead; run a test-and-learn roadmap.
• Lead build, launch and optimization of campaigns across paid search, social, programmatic and video.
• Set and uphold quality standards across briefs, account structures, naming, tracking and QA.
• Own end-to-end delivery of media products for dealers, advertisers and partners; drive automation to scale.
• Lead weekly and monthly reporting with Data & Analytics on KPIs and spend reconciliation.
• Mentor Performance Media Specialists; manage platform/agency partners and transition to in-house.

Skills

Paid media

Google Ads

Meta Ads

Programmatic

Video ads

First-party data

CDP

Team leadership

Analytics

Conversion tracking

Automation

A/B testing

Tools

Google Ads

Meta Ads Manager

Programmatic platforms

Tag Manager

Job description

Gumtree Group Australia is looking for a Performance Media Manager to lead paid media activation in our in-house media team. You’ll own channel planning, activation, optimization and reporting across paid search, social, programmatic and video, supporting dealers and advertisers.

You’ll work closely with Marketing, Motors, Advertising, Product & Technology, and Data & Analytics, guiding the media team and shaping our operating model for in-house media delivery.