Impactful Digital Content & SEO Lead

Melbourne Water; Melbourne; On-site; AUD 70,000 - 95,000; Part time

Job summary

Jean Hailes for Women's Health is hiring a Digital Content & Marketing Officer (0.8 FTE) on a fixed-term basis until 30 June 2028. The role focuses on making health information accessible for women across Australia, coordinating content strategy, SEO and digital analytics.

You'll create content experiences, manage CMS pages, and develop user journeys across digital channels to improve discoverability and engagement, supported by a high-performing team.

Qualifications

• Excellent written English with ability to create clear, accurate digital content.
• Familiar with a CMS such as WordPress and analytics platforms like Google Analytics.
• Experience developing and distributing email communications.
• Interest in content discoverability, search, AI-powered experiences and content performance.
• At least one role in digital content, digital marketing or communications.
• A passion for women’s health.

Responsibilities

• Write and create digital content experiences across the website and channels, ensuring clarity and accessibility.
• Maintain website content in the CMS, update pages, add internal links and flag content gaps.
• Develop topic hubs, landing pages and user journeys across digital channels to improve discoverability and engagement.
• Apply SEO and audience-friendly guidelines to content for surfaced search and AI-powered experiences.
• Support YouTube and video content, including optimizing titles/descriptions and playlists.
• Deliver digital content and marketing tasks within activity plans and propose audience-focused ideas.
• Collaborate with the Social Media Specialist to distribute content across channels.
• Produce regular performance reports using analytics and search insights.

Skills

Excellent English writing

WordPress CMS

Google Analytics

Email campaigns

SEO

AI-powered experiences

Content strategy

Digital marketing

Content discoverability

Education

Bachelor degree

Tools

WordPress

Google Analytics

Job description

Jean Hailes for Women's Health is hiring a Digital Content & Marketing Officer (0.8 FTE) on a fixed-term basis until 30 June 2028. The role focuses on making health information accessible for women across Australia, coordinating content strategy, SEO and digital analytics.

You'll create content experiences, manage CMS pages, and develop user journeys across digital channels to improve discoverability and engagement, supported by a high-performing team.