Hybrid Digital Content Lead — WordPress & Health Info

Continence Health Australia; Melbourne; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible hybrid working

National health information platform

Collaborative culture

Job summary

Continence Health Australia in Melbourne’s Surrey Hills is seeking a Digital Content Officer to own our websites and digital content experience. You will manage WordPress content, plan and publish updates, and optimise for search, usability and engagement.

You’ll monitor site performance with GA4, lead content governance, and collaborate with subject matter experts and external partners to deliver improvements. Hybrid work available; 3–5 days per week.

Qualifications

• Three to five years of experience managing websites and content within WordPress or similar CMS.
• Strong writing, editing and proofreading skills across web content.
• Solid understanding of content design, governance and digital best practices.
• Awareness of WCAG accessibility standards and UX principles.
• Knowledge of SEO and content optimisation techniques.
• Experience using GA4, Google Analytics or equivalent reporting tools.
• Strong stakeholder engagement and cross-team collaboration abilities.
• Excellent organisation and ability to manage competing priorities.

Responsibilities

• Manage and maintain website content using WordPress and ensure it is current, accessible and aligned with priorities.
• Plan, write, edit and publish content that meets user needs and organisational objectives.
• Optimise content for search, usability, engagement and conversion.
• Monitor website performance using GA4 and other analytics tools and turn insights into improvements.
• Lead content governance activities, audits and QA processes.
• Partner with subject matter experts to develop high-quality digital content.
• Collaborate with external partners and WordPress support to deliver enhancements.
• Support digital projects that improve user experience and strengthen online presence.

Skills

WordPress

Content writing

Editing

SEO

GA4

Content governance

Stakeholder engagement

WCAG accessibility

HTML/CSS basics

Project management

Tools

Google Analytics

Google Tag Manager

Google Search Console

WordPress support tools

Job description

Continence Health Australia in Melbourne’s Surrey Hills is seeking a Digital Content Officer to own our websites and digital content experience. You will manage WordPress content, plan and publish updates, and optimise for search, usability and engagement.

You’ll monitor site performance with GA4, lead content governance, and collaborate with subject matter experts and external partners to deliver improvements. Hybrid work available; 3–5 days per week.