Website and Digital Content Officer

Continence Health Australia; Melbourne; Hybrid; AUD 65,000 - 90,000; Full time

Benefits offered by this job

Flexible hybrid working

National health information platform

Collaborative culture

Job summary

Continence Health Australia in Melbourne’s Surrey Hills is seeking a Digital Content Officer to own our websites and digital content experience. You will manage WordPress content, plan and publish updates, and optimise for search, usability and engagement.

You’ll monitor site performance with GA4, lead content governance, and collaborate with subject matter experts and external partners to deliver improvements. Hybrid work available; 3–5 days per week.

Qualifications

• Three to five years of experience managing websites and content within WordPress or similar CMS.
• Strong writing, editing and proofreading skills across web content.
• Solid understanding of content design, governance and digital best practices.
• Awareness of WCAG accessibility standards and UX principles.
• Knowledge of SEO and content optimisation techniques.
• Experience using GA4, Google Analytics or equivalent reporting tools.
• Strong stakeholder engagement and cross-team collaboration abilities.
• Excellent organisation and ability to manage competing priorities.

Responsibilities

• Manage and maintain website content using WordPress and ensure it is current, accessible and aligned with priorities.
• Plan, write, edit and publish content that meets user needs and organisational objectives.
• Optimise content for search, usability, engagement and conversion.
• Monitor website performance using GA4 and other analytics tools and turn insights into improvements.
• Lead content governance activities, audits and QA processes.
• Partner with subject matter experts to develop high-quality digital content.
• Collaborate with external partners and WordPress support to deliver enhancements.
• Support digital projects that improve user experience and strengthen online presence.

Skills

WordPress

Content writing

Editing

SEO

GA4

Content governance

Stakeholder engagement

WCAG accessibility

HTML/CSS basics

Project management

Tools

Google Analytics

Google Tag Manager

Google Search Console

WordPress support tools

Job description

Continence Health Australia – Surrey Hills VIC

Full time or part time considered | Hybrid Working | Surrey Hills, Melbourne

Help improve the health and wellbeing of Australians through great digital experiences

At Continence Health Australia, we're working towards a future where everyone affected by bladder and bowel health issues has access to trusted information, support and care. Our purpose is simple: improving continence health for people of all ages in Australia.

We're looking for a Digital Content Officer to take ownership of our websites and digital content experience. You'll play a key role in ensuring our digital content is accurate, engaging, accessible and easy to find, helping consumers, health professionals and stakeholders access the information they need when they need it most.

At Continence Health Australia, you'll be part of a dedicated and supportive team committed to improving health outcomes for Australians.

We offer:

• Flexible hybrid working arrangements in a full time or part-time role (3-5 days per week).


• The opportunity to shape and improve a nationally recognised health information platform.


• A collaborative, values-driven culture built on accountability, collaboration, inclusiveness, integrity and respect.


• Meaningful work that makes a real difference to the lives of people across Australia.

About the role

Reporting to the Marketing and Communications Lead, you’ll be part of an awesome team and you will:

• Manage and maintain website content using WordPress and ensure content is current, accessible and aligned with organisational priorities.


• Plan, write, edit and publish content that meets user needs and supports organisational objectives.


• Optimise content for search, usability, engagement and conversion.


• Monitor website performance using GA4 and other analytics tools, turning insights into practical improvements.


• Lead content governance activities, audits and quality assurance processes.


• Partner with subject matter experts across the organisation to develop high-quality digital content.


• Work with external digital partners and our WordPress support provider to deliver enhancements and continuous improvement initiatives.


• Support digital projects that improve user experience and strengthen our online presence.

About you

You're a confident digital content professional who enjoys balancing strategic thinking with hands-on delivery.

You’ll bring:

• Three to five years' experience in managing websites and content within WordPress or similar enterprise CMS platforms.


• Excellent writing, editing and proofreading skills.


• Strong knowledge of content design, content governance and digital best practice.


• Understanding of accessibility standards (WCAG) and user experience principles.


• Knowledge of SEO and content optimisation techniques.


• Experience using Google Analytics, Google Search Console, Google Tag Manager or similar reporting tools.


• Strong stakeholder engagement skills and the ability to work collaboratively across multiple teams.


• Excellent organisational skills and the ability to manage competing priorities.

Highly regarded:

• Experience in the not-for-profit, healthcare, government, education or membership sectors will be highly regarded.


• Knowledge of HTML, CSS and project management practices will also be an advantage.