Part-Time Digital Content & Marketing Lead

Jean Hailes for Women's Health; Melbourne; On-site; AUD 70,000 - 90,000; Part time

Job summary

Jean Hailes for Women’s Health in Melbourne seeks a Digital Content & Marketing Officer (0.8 FTE) to enhance content discovery and impact across digital channels. You will align content with evidence-based information, optimise for search, and collaborate to improve user journeys and engagement.

You’ll develop and manage content experiences, support social and video content, and contribute to analytics-driven decision making within a collaborative Content and Marketing team.

Qualifications

• Excellent written English and ability to create clear, engaging digital content across channels.
• Experience using CMS platforms (WordPress) and analytics tools.
• Experience developing and distributing email communications.

Responsibilities

• Write and create digital content experiences across website and channels, ensuring clarity and accessibility.
• Maintain website content in the CMS and update pages, links, and gaps.
• Develop topic hubs and user journeys across digital channels to improve discoverability and engagement.
• Apply SEO and AI search guidance to content to enhance surface and accessibility.
• Support YouTube/video content: uploading, optimizing titles/descriptions, maintaining playlists.
• Produce regular analytics-based performance reports and highlight trends.

Skills

Excellent written English

WordPress CMS

Google Analytics

Email marketing

Content writing

Education

Bachelor degree or higher

Tools

WordPress CMS

Google Analytics

YouTube

Email platforms

Job description

Jean Hailes for Women’s Health in Melbourne seeks a Digital Content & Marketing Officer (0.8 FTE) to enhance content discovery and impact across digital channels. You will align content with evidence-based information, optimise for search, and collaborate to improve user journeys and engagement.

You’ll develop and manage content experiences, support social and video content, and contribute to analytics-driven decision making within a collaborative Content and Marketing team.