Content & SEO Lead for AI-Driven Discoverability

Cuboid Ventures; Melbourne; On-site; AUD 56,000 - 75,000; Part time

Job summary

Jean Hailes for Women’s Health is seeking a Digital Content & Marketing Officer (0.8 FTE) for a fixed term to 30 June 2028. The role focuses on improving search visibility and content quality across channels, aligning with evidence-based health information.

You will work in the Content and Marketing team to enhance discoverability, produce content experiences, and support video and email activities, with a strong emphasis on women's health.

Qualifications

• Excellent written English, able to create clear, accurate digital content.
• Comfortable using a CMS (WordPress) and basic analytics tools.
• Interest in content discoverability, search and AI-powered experiences.
• At least one role in digital content, digital marketing, or communications.
• Passion for women’s health and digital content.

Responsibilities

• Write and create digital content across the website and channels with clear, accessible information.
• Maintain CMS content, update pages, add internal links, flag gaps.
• Develop topic hubs and user journeys across search, social, email and YouTube.
• Apply SEO and AEO guidelines so content surfaces in search and AI experiences.
• Support YouTube/video content, upload videos, optimise titles and descriptions.
• Deliver digital content tasks within activity plans and contribute ideas on audience needs.
• Work with Social Media Specialist to adapt and distribute content across channels.
• Produce regular performance reports using analytics and search insights.

Skills

Excellent English

UX writing

WordPress CMS

Google Analytics

Email campaigns

Content strategy

Digital content

Team collaboration

Women’s health

SEO tools

Education

Bachelor's degree or higher

Job description

Jean Hailes for Women’s Health is seeking a Digital Content & Marketing Officer (0.8 FTE) for a fixed term to 30 June 2028. The role focuses on improving search visibility and content quality across channels, aligning with evidence-based health information.

You will work in the Content and Marketing team to enhance discoverability, produce content experiences, and support video and email activities, with a strong emphasis on women's health.