Digital Strategist

Searchability®; Sydney; Hybrid; AUD 90,000 - 120,000; Full time

Job summary

Searchability® is seeking a Digital Strategist to drive integrated Digital PR, SEO and outreach strategies across a varied client portfolio. You will own campaigns from research and strategy through to execution, securing coverage and backlinks while guiding organic growth.

You'll collaborate with SEO, content and broader digital teams, monitor results, and propose data-driven improvements. Hybrid work in Sydney, with career progression opportunities in a collaborative, award-winning agency.

Qualifications

• Experience in digital PR, SEO, media outreach or similar digital marketing roles
• Understanding of how Digital PR, backlinks, content and outreach contribute to SEO performance
• Knowledge of SEO fundamentals: organic visibility, rankings, link building, domain authority

Responsibilities

• Develop and deliver integrated Digital PR, SEO and outreach strategies for a diverse client portfolio
• Identify opportunities for high-quality media coverage and backlink growth
• Build relationships with journalists, publishers and media outlets
• Monitor campaign performance and provide strategic recommendations to improve results and growth

Skills

Digital strategy

Digital PR

SEO

Backlinks

Journalist relations

Data-driven

Communication

Tools

Google Analytics

SEMrush

Ahrefs

Moz

Job description

• Join an established, award-winning digital marketing agency with an impressive portfolio of clients
• Work across a varied mix of Digital PR, SEO, media outreach and organic growth strategies
• Gain exposure to emerging areas including GEO, AI search and the evolving digital landscape
• Take ownership of campaigns from initial strategy and ideation through to execution
• Develop your strategic capabilities with genuine opportunities for career progression

WHO ARE WE?...

We're partnering with an established, award-winning independent digital marketing agency known for delivering innovative, results-driven strategies across a diverse portfolio of clients. With a strong focus on organic growth, SEO, Digital PR and content marketing, the agency combines creativity, data and technical expertise to help brands strengthen their online presence and achieve measurable results. You'll be joining a collaborative team of passionate digital specialists who are constantly exploring new opportunities across the evolving search landscape, including GEO and AI-driven search. With a supportive culture, hybrid working and genuine opportunities for professional development, this is a fantastic environment for someone looking to grow their career in digital strategy.

WHAT WILL YOU BE DOING?...

As a Digital Strategist, you'll play a key role in developing and delivering integrated Digital PR, SEO and outreach strategies across a diverse portfolio of clients, helping brands strengthen their online presence, increase organic visibility and build authority within their respective industries. You'll take ownership of campaigns from initial research, strategy and creative ideation through to execution, identifying opportunities to secure high-quality media coverage, build valuable backlinks and drive measurable results. A big part of your role will involve developing relationships with journalists, publishers and media outlets, proactively identifying newsworthy opportunities and responding to emerging trends to secure relevant coverage for your clients. Working closely with SEO, content and wider digital teams, you'll contribute to broader organic growth strategies, ensuring Digital PR and outreach activity aligns with search performance and commercial objectives. You'll also be responsible for monitoring campaign performance, analysing results and providing strategic recommendations to continuously improve outcomes. With the digital landscape constantly evolving, you'll have the opportunity to explore emerging areas such as Generative Engine Optimisation (GEO) and AI-driven search, helping clients stay ahead of the curve while managing multiple campaigns and contributing fresh, creative ideas.

WE NEED YOU TO HAVE...

• Previous experience within Digital PR, SEO, media outreach, content marketing or a similar digital marketing role
• A good understanding of how Digital PR, backlinks, content and outreach contribute to wider SEO performance
• An understanding of SEO fundamentals, including organic visibility, search rankings, link building and domain authority
• Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, Moz or similar platforms would be beneficial
• A creative and analytical mindset, with an interest in using data and insights to inform digital strategy
• Excellent communication skills and confidence collaborating with internal teams and clients.
• A genuine interest in the evolving digital landscape, particularly SEO, GEO, AI search and Digital PR