Digital Content Experience Manager — Hybrid Workplace

Mable; Melbourne; Hybrid; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Parental leave

Hybrid work environment

Flexi leave days

Floating public holiday

Reward & Recognition program

Job summary

Mable is a leading Australian healthtech platform connecting people with disability and older Australians to independent support workers. The Manager, Digital Content Experience leads website content governance, user journeys, and acquisition-focused updates, partnering with Marketing, Legal, and CX to deliver a compliant, accessible, high-performance experience.

You will publish content via Contentful, drive SEO and GEO strategies, and ensure alignment with CRO experiments.

Qualifications

• 5+ years in digital content, web production or digital experience, owning a website as a key acquisition channel.
• Strong copywriting and UX writing skills, ability to simplify complex information.
• Hands-on CMS publishing experience (Contentful preferred).
• Proven experience running website intake, briefing and prioritisation across multiple stakeholders.
• Knowledge of content governance, audits, and legal/compliance review.
• Solid knowledge of SEO and accessibility best practices.

Responsibilities

• Own the content experience of Mable's marketing website, focusing on new user journeys from landing to sign-up and existing customer journeys.
• Write, publish, and update web pages in the Contentful CMS, aligning with legal, brand and marketing requirements.
• Coordinate inbound website requests, triage, prioritise and allocate work to Digital Experience or the Web Squad.
• Ensure on-time, quality delivery of website updates and keep stakeholders informed.
• Maintain content governance and legal compliance across the website including ownership and review cycles.
• Collaborate with SEO team to deliver GEO/AEO content priorities and structured content.
• Brief the Content Team on Topic Library and Newsroom articles aligned to the roadmap.
• Work with Performance & Digital Experience to align landing pages with media messaging.
• Monitor and improve website performance and user feedback using GA4 and other tools.
• Identify and implement improvements to website accessibility.
• Align website content with brand, compliance, and commercial goals with Marketing and Legal.
• Note: may be assigned other duties by manager.

Skills

Copywriting

UX writing

CMS publishing

Content governance

Stakeholder management

Tech-savvy

Tools

Contentful

GA4

SEO tools

Job description

Mable is a leading Australian healthtech platform connecting people with disability and older Australians to independent support workers. The Manager, Digital Content Experience leads website content governance, user journeys, and acquisition-focused updates, partnering with Marketing, Legal, and CX to deliver a compliant, accessible, high-performance experience.

You will publish content via Contentful, drive SEO and GEO strategies, and ensure alignment with CRO experiments.