Healthcare Google Ads Specialist (Contractor)

Greencare Clinics; Sydney; On-site; AUD 60,000 - 100,000; Full time

Job summary

Greencare Clinics is seeking an experienced Google Ads Specialist to manage and optimise paid search campaigns across our healthcare telehealth brands. This hands-on contractor role emphasizes conversion-led performance while adhering to Australian healthcare advertising rules.

You will conduct keyword research, optimize bidding strategies, test ad copy, and monitor GA4/GTM tracking to drive qualified leads and booked appointments across multiple brands.

Qualifications

• 3–5 years hands-on Google Ads experience, preferably with lead generation campaigns.
• Proven success in improving conversion rates and lowering CPA.
• Strong knowledge of Google Search, Performance Max, keyword strategy and bidding optimization.
• Experience with GA4, GTM, and conversion tracking.
• Ability to audit accounts and identify immediate opportunities for improvement.

Responsibilities

• Manage and optimize Google Ads campaigns across multiple healthcare brands.
• Review and improve Search and Performance Max campaigns.
• Conduct keyword research, including high-intent and long-tail opportunities.
• Regularly review search terms, implement negative keywords and reduce wasted spend.
• Optimize bidding, budgets, targeting and structures to improve CPA.
• Develop and test ad copy, creative assets and landing page recommendations.
• Monitor conversion tracking via Google Ads, GA4 and GTM.
• Identify opportunities to improve lead quality and bookings.
• Provide regular performance updates with actionable recommendations.
• Stay updated on Google Ads policies, especially healthcare advertising rules.

Skills

Google Ads

Lead generation

Performance Max

Bidding optimization

GA4/GTMs

Campaign audits

Clear communication

Tools

Google Ads Editor

GA4

Google Tag Manager

Job description

Greencare Clinics is seeking an experienced Google Ads Specialist to manage and optimise paid search campaigns across our healthcare telehealth brands. This hands-on contractor role emphasizes conversion-led performance while adhering to Australian healthcare advertising rules.

You will conduct keyword research, optimize bidding strategies, test ad copy, and monitor GA4/GTM tracking to drive qualified leads and booked appointments across multiple brands.