Google Ads + SEO Specialist

Gardenhouse24 Australia; Gold Coast City; Híbrido; AUD 83.000 - 124.000; Tempo integral

Resumo da vaga

Gardenhouse24 Australia is seeking a freelance Google Ads and SEO specialist to drive paid and organic growth across Australia and New Zealand. The role is largely remote with some Brisbane/Gold Coast in-person collaboration and flexible hours for ongoing freelance engagement.

You will own paid search performance, technical and on-page SEO, and align campaigns with promotions and stock availability to generate qualified enquiries and sales for high-value outdoor living products.

Qualificações

• Freelance/ongoing contract with flexible hours.
• Proven record in paid search and SEO performance growth.
• Experience with ecommerce and high-value products.
• Ability to work remotely with occasional Brisbane/Gold Coast meetings.

Responsabilidades

• Manage and optimise Google Ads campaigns across AU/NZ.
• Conduct keyword research and write compelling ad copy.
• Audit websites for technical and on-page SEO improvements.
• Improve product pages, internal linking, and content targeting.
• Maintain conversion tracking with GA4, GTM, and GA.
• Monitor cost per lead, ROAS, and provide performance reports.
• Align search activity with promotions and stock availability.

Conhecimentos

Google Ads

SEO

GA4

GSC

GTM

SEMrush

Ahrefs

Ecommerce

Magento

AU/NZ markets

Ferramentas

Google Analytics 4

Google Tag Manager

SEMrush

Ahrefs

Magento/Adobe Commerce

Descrição da vaga

Google Ads & SEO Specialist — Freelance / Ongoing Contract

Brisbane / Gold Coast | Hybrid — Mostly Remote

Company Description

Gardenhouse24 supplies quality timber cabins, garden rooms, home offices, saunas and outdoor living solutions across Australia and New Zealand. We help customers transform their outdoor spaces with practical, well-designed products. We’re looking for an experienced freelance Google Ads and SEO specialist to work alongside our marketing team and support growth across both markets.

Role Description

This is an ongoing freelance opportunity managing Google Ads and SEO for Gardenhouse24’s Australian and New Zealand online stores. The role is mostly remote, with occasional in-person meetings and collaboration with our team. Applicants should be based in Brisbane or on the Gold Coast, with hours and scope agreed based on business needs and availability.

You’ll take ownership of paid search performance and organic search growth, with a focus on generating qualified enquiries and sales for high-value products with longer purchase journeys.

Key Responsibilities

• Manage and optimise Google Ads campaigns across Australia and New Zealand, including Search, Shopping, Performance Max and remarketing where appropriate.
• Conduct keyword research, write compelling ad copy, manage budgets and bidding, and continually test opportunities to improve performance.
• Audit both websites and implement technical and on-page SEO improvements, collaborating with developers where required.
• Improve product and category pages, internal linking and content targeting to increase relevant organic traffic.
• Maintain accurate conversion tracking using Google Analytics 4, Google Tag Manager and Google Ads.
• Monitor enquiry quality, cost per lead, sales and return on ad spend, working with the sales team to understand which campaigns drive valuable customers.
• Provide clear performance reports with practical recommendations and priorities.
• Work alongside our marketing team to align search activity with promotions, stock availability and business goals.

Skills & Experience

• Demonstrated hands-on experience managing Google Ads budgets and delivering measurable results.
• Strong technical and on-page SEO skills, supported by examples of organic growth.
• Confidence using Google Analytics 4, Google Search Console, Google Tag Manager and tools such as SEMrush or Ahrefs.
• Experience with e-commerce and lead generation, ideally involving high-value products or longer sales cycles.
• Experience with Magento / Adobe Commerce and Google Merchant Center is highly regarded.
• An understanding of how to tailor campaigns and SEO strategies for separate Australian and New Zealand markets.
• Strong analytical skills, clear communication and the ability to work independently while collaborating with our team.
• Availability for an ongoing freelance arrangement and occasional meetings in South East Queensland.