Remote Meta & Google Ads Lead Gen Specialist

Better Brands Collective; Central Coast; Remote; AUD 68,000 - 97,000; Part time

Job summary

Better Brands Collective in Australia is seeking a Campaign Manager to lead Meta & Google Ads for service-based clients. This remote, part-time contractor role focuses on building, launching, and optimizing lead-gen campaigns with strong tracking and analytics.

You’ll work across GTM/GA4, conversion tracking, and landing pages, collaborating with creative teams to drive qualified leads at viable costs while maintaining client relationships.

Qualifications

• Proven experience running Meta and Google Ads for service-based businesses.
• Ability to generate qualified leads at a commercially viable cost.
• Hands-on experience with GTM, GA4, Meta Pixel, CAPI and server-side tracking.
• Experience building landing pages with Wix Studio, WordPress or Webflow.

Responsibilities

• Build, launch and optimise lead generation campaigns across Meta Ads and Google Ads.
• Develop campaign structures, audiences and budgets per client.
• Implement conversion tracking using GTM, GA4, Meta Pixel and CAPI.
• Test landing pages and ensure campaigns are measurable and well attributed.
• Collaborate with the creative team on messaging and landing pages.
• Explain performance and recommendations to clients in a professional manner.
• Monitor lead quality and cost per qualified lead to improve outcomes.

Skills

Campaign management

Client communication

Analytical thinking

Strategic planning

Independent problem solving

Tools

GTM

GA4

Meta Pixel

CAPI

Stape.io

Wix Studio

WordPress

Webflow

Looker Studio

Job description

Better Brands Collective in Australia is seeking a Campaign Manager to lead Meta & Google Ads for service-based clients. This remote, part-time contractor role focuses on building, launching, and optimizing lead-gen campaigns with strong tracking and analytics.

You’ll work across GTM/GA4, conversion tracking, and landing pages, collaborating with creative teams to drive qualified leads at viable costs while maintaining client relationships.