Google Ads Specialist (Contractor)

Greencare Clinics; Sydney; On-site; AUD 60,000 - 100,000; Full time

Job summary

Greencare Clinics is seeking an experienced Google Ads Specialist to manage and optimise paid search campaigns across our healthcare telehealth brands. This hands-on contractor role emphasizes conversion-led performance while adhering to Australian healthcare advertising rules.

You will conduct keyword research, optimize bidding strategies, test ad copy, and monitor GA4/GTM tracking to drive qualified leads and booked appointments across multiple brands.

Qualifications

• 3–5 years hands-on Google Ads experience, preferably with lead generation campaigns.
• Proven success in improving conversion rates and lowering CPA.
• Strong knowledge of Google Search, Performance Max, keyword strategy and bidding optimization.
• Experience with GA4, GTM, and conversion tracking.
• Ability to audit accounts and identify immediate opportunities for improvement.

Responsibilities

• Manage and optimize Google Ads campaigns across multiple healthcare brands.
• Review and improve Search and Performance Max campaigns.
• Conduct keyword research, including high-intent and long-tail opportunities.
• Regularly review search terms, implement negative keywords and reduce wasted spend.
• Optimize bidding, budgets, targeting and structures to improve CPA.
• Develop and test ad copy, creative assets and landing page recommendations.
• Monitor conversion tracking via Google Ads, GA4 and GTM.
• Identify opportunities to improve lead quality and bookings.
• Provide regular performance updates with actionable recommendations.
• Stay updated on Google Ads policies, especially healthcare advertising rules.

Skills

Google Ads

Lead generation

Performance Max

Bidding optimization

GA4/GTMs

Campaign audits

Clear communication

Tools

Google Ads Editor

GA4

Google Tag Manager

Job description

We're looking for an experienced, results-driven Google Ads Specialist to manage and optimise paid search campaigns across multiple growing Australian healthcare telehealth brands. This is a hands-on contractor role for someone who knows how to get the most out of Google Ads, understands conversion-focused digital marketing and can turn campaign data into measurable business results. We operate in a highly regulated industry, so we're looking for someone who can balance strong campaign performance with Google Ads policies and Australian healthcare advertising requirements.

Key responsibilities

• Manage and optimise Google Ads campaigns across multiple healthcare brands


• Review and improve existing Search and Performance Max campaigns


• Conduct keyword research, including high-intent and long-tail keyword opportunities


• Regularly review search terms, implement negative keywords and reduce wasted advertising spend


• Optimise bidding strategies, budgets, targeting and campaign structures to improve cost per acquisition (CPA)


• Develop and test ad copy, creative assets and landing page recommendations


• Monitor conversion tracking through Google Ads, GA4 and Google Tag Manager


• Identify opportunities to improve lead quality and increase completed appointment bookings


• Provide regular, easy-to-understand performance updates with clear recommendations


• Stay across Google Ads policy updates, particularly those affecting healthcare advertising

About you

• At least 3-5 years of hands-on Google Ads experience, ideally managing lead generation campaigns


• Demonstrated success improving conversion rates and reducing CPA


• Highly experienced with Google Search, Performance Max, keyword strategy and bidding optimisation


• Understands GA4, Google Tag Manager and conversion tracking


• Can confidently audit existing accounts and identify immediate opportunities for improvement


• Takes a proactive approach rather than simply maintaining existing campaigns


• Comfortable working across multiple brands and managing competing priorities


• Communicates clearly and can explain technical recommendations in plain English


• Organised, reliable and comfortable working independently


• Experience managing Google Ads for healthcare, telehealth or other regulated industries is highly regarded