Growth-Driven Performance Marketing Manager

Viva Energy Australia; Adelaide; Hybrid; AUD 90,000 - 150,000; Full time

Benefits offered by this job

Flexible working

Parental leave

Health discounts

Employee share plan

Novated leasing

Service recognition

Job summary

Viva Energy Group is seeking a Performance Marketing Manager to lead performance-led digital marketing strategies across our retail brands, driving customer acquisition, engagement, conversion and retention.

You will plan, implement and optimise campaigns across paid search, paid social, display, programmatic and affiliates, partnering with Loyalty, Digital, Customer and Commercial teams to deliver measurable outcomes for Australians.

Qualifications

• Demonstrated experience in a Performance Marketing, Digital Marketing or Media Manager role.
• Strong expertise across Google Ads, Meta, display, programmatic and digital media platforms.
• Proven experience managing significant media budgets and delivering measurable commercial outcomes.
• Advanced analytical capability with experience interpreting campaign and customer data to drive optimisation.

Responsibilities

• Develop and execute performance marketing strategies aligned to business and brand objectives.
• Lead planning, implementation and optimisation of campaigns across paid search, paid social, display, programmatic and affiliate channels.
• Monitor campaign performance and use data-driven insights to improve ROI and customer outcomes.
• Manage and optimise media budgets, ensuring efficient allocation of spend across channels.
• Deliver actionable reporting and insights to support decision-making and continuous improvement.
• Partner with Loyalty, Digital, Customer, Commercial and Operations teams to deliver integrated campaigns.
• Manage relationships with media agencies, platform partners and technology providers.
• Drive testing and experimentation programs to improve engagement, conversion and retention outcomes.
• Support annual planning, forecasting and budgeting activities.
• Ensure marketing activity complies with privacy, consent and regulatory requirements.

Skills

Performance Marketing

Digital Marketing

Media Manager

Tools

Google Ads

Google Analytics

Looker Studio

Meta

Programmatic Platforms

Job description

Viva Energy Group is seeking a Performance Marketing Manager to lead performance-led digital marketing strategies across our retail brands, driving customer acquisition, engagement, conversion and retention.

You will plan, implement and optimise campaigns across paid search, paid social, display, programmatic and affiliates, partnering with Loyalty, Digital, Customer and Commercial teams to deliver measurable outcomes for Australians.