Growth-Driven Performance Marketing Manager | Flexible Work

Viva Energy Australia; Sydney; Hybrid; AUD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible working arrangements

Parental leave

Health, wellbeing and lifestyle perks

Employee share plan

Novated leasing

Service recognition program

Job summary

Viva Energy Australia is seeking a Performance Marketing Manager to lead performance-led digital marketing across our retail brands, driving customer acquisition, engagement, conversion and retention.

You will blend strategic planning with hands-on optimization, manage media budgets, partner with Loyalty, Digital, Customer and Commercial teams, and ensure privacy and regulatory compliance while delivering measurable ROI.

Qualifications

• Demonstrated experience in a Performance Marketing, Digital Marketing or Media Manager role.
• Strong expertise across Google Ads, Meta, display, programmatic and digital media platforms.
• Proven experience managing significant media budgets and delivering measurable commercial outcomes.
• Advanced analytical capability with experience interpreting campaign and customer data to drive optimisation.
• Strong stakeholder management skills with the ability to influence and collaborate across multiple teams.

Responsibilities

• Develop and execute performance marketing strategies aligned to business and brand objectives.
• Lead the planning, implementation and optimisation of campaigns across paid search, paid social, display, programmatic and affiliate channels.
• Monitor campaign performance and leverage data-driven insights to improve ROI and customer outcomes.
• Manage and optimise media budgets, ensuring efficient allocation of spend across channels.
• Deliver actionable reporting and insights to support decision-making and continuous improvement.
• Partner with internal stakeholders across Loyalty, Digital, Customer, Commercial and Operations teams to deliver integrated campaigns.
• Manage relationships with media agencies, platform partners and technology providers.
• Drive testing and experimentation programs to improve engagement, conversion and retention outcomes.
• Support annual planning, forecasting and budgeting activities.
• Ensure marketing activity complies with privacy, consent and regulatory requirements.

Skills

Performance Marketing

Digital Marketing

Media Budget Management

Analytics

Stakeholder Management

Tools

Google Ads

Meta Ads

Display/Programmatic

Looker Studio

Google Analytics

Job description

Viva Energy Australia is seeking a Performance Marketing Manager to lead performance-led digital marketing across our retail brands, driving customer acquisition, engagement, conversion and retention.

You will blend strategic planning with hands-on optimization, manage media budgets, partner with Loyalty, Digital, Customer and Commercial teams, and ensure privacy and regulatory compliance while delivering measurable ROI.