Social media & content manager

Voomie Pty Ltd; Gold Coast City; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Free Voomie

Job summary

Voomie is hiring a social media & content manager to own our organic social channels on Instagram and TikTok. You will ideate, film, edit and publish content that entertains, educates and connects with our wellness audience.

This hands-on role covers the entire content process, from concept to performance analysis, with a focus on authentic, platform-specific storytelling. You will lead content strategy, stay ahead of trends and collaborate with the team on launches and campaigns, with

Qualifications

• 2–3 years of experience in social media management or a similar role.
• Strong portfolio showing content you've created and the results achieved.
• Deep understanding of Instagram and TikTok, with organic growth know-how.
• Excellent creative instincts to develop watch-worthy content.
• Confidence filming and appearing on camera.
• Strong short-form video editing skills, ideally CapCut or similar.
• Basic graphic design skills using Canva.
• Proactive, organised and able to work independently.
• Genuine interest in wellness and brand building through social media.

Responsibilities

• Grow our organic Instagram and TikTok audiences with platform-specific strategies.
• Brainstorm, script, film, edit and publish engaging short-form videos and stories.
• Develop original concepts and recurring content series to stand out.
• Be the face of the brand with authentic, personality-driven content.
• Engage with followers and foster a community around the brand.
• Manage the content calendar and publish content across accounts.
• Support product launches, promotions and brand campaigns with social content.
• Track performance, analyze metrics and test new ideas to improve reach.

Skills

Social media management

Content creation

Video editing

On-camera presence

CapCut

Canva

Tools

CapCut

Canva

Job description

Voomie is a fast-growing Australian wellness brand creating supplements to support focus, energy, relaxation and sleep. We're looking for a creative, ambitious social media & content manager to take our organic social presence to the next level. With international expansion on the horizon, this is an opportunity to take ownership of our social channels, bring fresh ideas to life and grow alongside an ambitious brand.

About Voomie

Voomie is a fast-growing Australian wellness brand creating supplements to support focus, energy, relaxation and sleep. We're looking for a creative, ambitious social media & content manager to take our organic social presence to the next level. With international expansion on the horizon, this is an opportunity to take ownership of our social channels, bring fresh ideas to life and grow alongside an ambitious brand.

The role

We're looking for someone who knows social media inside out, understands what makes people stop scrolling and knows how to build an audience on both Instagram and TikTok. You'll own the day-to-day management and growth of our organic social channels, developing platform-specific strategies and creating content that entertains, educates and connects with our audience.

This is a hands-on role where you'll be responsible for the entire content process, from coming up with ideas and filming to editing, publishing and analysing performance. We're looking for someone who is proactive, confident on camera, full of creative ideas and knows how to turn those ideas into content that performs.

What you'll do

• Grow our organic channels: Develop and execute strategies to grow Voomie's Instagram and TikTok audiences, understanding that each platform requires a different approach.
• Create great content: Brainstorm, script, film, edit and publish engaging short-form videos, Stories, carousels and other social-first content.
• Bring creative ideas to life: Develop original concepts, recurring content series, entertaining brand content and trend-led videos that help Voomie stand out.
• Be the face of the brand: Confidently appear on camera and create authentic, personality-driven content.
• Build our community: Engage with followers, encourage conversation and create content that makes people want to follow and interact with Voomie.
• Manage the content calendar: Plan and publish consistent content across our accounts, including Voomie Junior and Voomie Unfiltered.
• Support campaigns: Create social content for product launches, promotions and brand campaigns, working with the wider team to bring ideas to life.
• Track and improve performance: Understand what's working, analyse key metrics and continually test new ideas to improve reach, engagement and follower growth.
• Stay ahead of trends: Keep up with creators, brands, platform updates and emerging content formats to identify opportunities for Voomie.

What we’re looking for

• 2-3 years of experience in social media management, content creation or a similar role.
• A strong portfolio demonstrating content you've personally created and the results you've achieved.
• A deep understanding of Instagram and TikTok, including how to grow audiences organically on each platform.
• Excellent creative instincts and the ability to develop content people genuinely want to watch, share and engage with.
• Confidence filming and appearing on camera.
• Strong short-form video editing skills, ideally using CapCut or similar tools.
• Basic graphic design skills using Canva.
• A proactive, organised and self-motivated approach, with the ability to work independently and take ownership.
• A genuine interest in wellness, lifestyle content and building brands through social media.

Most importantly, you know what great social content looks like, you have the skills to create it yourself, and you understand how to turn great content into audience growth.

What success looks like

• Growing Voomie's Instagram and TikTok audiences organically.
• Consistently creating engaging, high-quality content tailored to each platform.
• Increasing reach, shares, saves, engagement and video views.
• Developing recognisable content formats that audiences come back for.
• Taking ownership of our social channels and continually finding ways to improve performance.

Why join Voomie?

• Career growth: Join a fast-growing Australian brand preparing for international expansion.
• Creative freedom: Have the opportunity to pitch ideas, experiment and shape our social presence.
• Real ownership: Take the lead on our organic channels and see the impact of your work.
• Ambitious team: Work alongside a passionate team that moves quickly and thinks big.
• Competitive salary: Reflecting your experience and contribution.
• Free Voomie: Enjoy our wellness products!

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