Growth-Driven Paid Social & Performance Marketing Lead

The Skincare Tools Pty Ltd; Sydney; On-site; AUD 90,000 - 150,000; Full time

Job summary

The Skincare Tools Pty Ltd is seeking a commercially minded Performance Marketing & Paid Social Manager to lead our digital acquisition strategy from Sydney. This hands-on role requires strong creative judgment, rapid testing, and a flair for turning data into action across Meta, Google, TikTok and more.

You will own campaign strategy, optimization, reporting and content collaboration with our brand team to drive profitable growth.

Qualifications

• Experience managing paid media for an ecommerce or DTC brand (beauty, skincare, fashion, wellness or visually led consumer category).
• Strong hands-on experience with Meta Ads Manager and Facebook/Instagram performance marketing.
• Ability to manage and optimise meaningful paid media budgets and interpret performance data.

Responsibilities

• Plan, launch and optimise paid campaigns across Facebook, Instagram, Google, TikTok, Pinterest and LinkedIn.
• Take primary ownership of Meta Ads Manager, including campaign structure, audience strategy, budget allocation and optimisation.
• Monitor and improve ROAS, CAC, CPA, CTR, CPM, CVR and AOV.
• Manage and optimise Google Search, Shopping and Performance Max campaigns.
• Build structured creative testing programs across messaging, hooks, formats, offers and audiences.
• Identify winning creative and rapidly develop new iterations based on performance data.
• Use CapCut to edit short-form video, UGC, influencer and product content into performance-focused ads.
• Write and test paid social headlines, hooks and ad copy.
• Brief creators and the internal content team on performance-driven content requirements.
• Produce clear weekly and monthly performance reporting with actionable recommendations.

Skills

Meta Ads Manager

Facebook & Instagram ads

Google Ads

CapCut video editing

Short-form video content

Creative testing & copywriting

Campaign optimization

Performance metrics analysis

Budget management

Data-driven decision making

Tools

Meta Ads Manager

Google Ads

CapCut

Job description

The Skincare Tools Pty Ltd is seeking a commercially minded Performance Marketing & Paid Social Manager to lead our digital acquisition strategy from Sydney. This hands-on role requires strong creative judgment, rapid testing, and a flair for turning data into action across Meta, Google, TikTok and more.

You will own campaign strategy, optimization, reporting and content collaboration with our brand team to drive profitable growth.