Head of Membership Sales & Experience

Virgin Active Australia; New South Wales; On-site; AUD 180,000 - 210,000; Full time

Benefits offered by this job

Complimentary club membership

Flexible working options

Paid parental leave

Ongoing personal and professional dev

Job summary

Virgin Active Australia is seeking a Head of Department to lead and inspire teams across people, commercial, operations and service pillars. You will drive revenue, member retention and performance while upholding brand standards and a safe operating environment.

You will coach others, shape culture and ensure high levels of member satisfaction through strong leadership and data-driven decisions. This role requires strategic thinking and hands-on leadership.

Qualifications

• Minimum 3–5 years in a target-driven sales environment, ideally within fitness, hospitality, retail or membership-based businesses.
• Proven track record of achieving results and leading teams.
• Aligned experience with pipeline management, coaching others and driving sales performance.

Responsibilities

• Lead, coach and develop your team through regular feedback and structured development plans.
• Drive revenue, retention and key commercial KPIs for your function.
• Deliver club systems, brand standards and a safe, well-run operating environment.
• Champion exceptional service standards and ensure welcoming member interactions.
• Lead the club’s sales rhythm, manage pipeline and improve conversion outcomes.

Skills

People leadership

Commercial leadership

Operational leadership

Service leadership

Sales coaching

Job description

Virgin Active Australia is seeking a Head of Department to lead and inspire teams across people, commercial, operations and service pillars. You will drive revenue, member retention and performance while upholding brand standards and a safe operating environment.

You will coach others, shape culture and ensure high levels of member satisfaction through strong leadership and data-driven decisions. This role requires strategic thinking and hands-on leadership.