Head of Marketing - Live Entertainment & Major Events!

New Chapter Talent; Melbourne; On-site; AUD 130,000 - 190,000; Full time

Job summary

New Chapter Talent is seeking a Head of Marketing to lead the strategy behind live entertainment, arts and cultural experiences in Melbourne. You will join the senior leadership team, advising clients and steering audience-led campaigns.

You’ll mentor account directors, refine processes across teams and drive growth opportunities while managing budgets and timelines.

Qualifications

• Eight+ years in senior marketing roles, preferably in live entertainment or culture.
• Proven ability to lead strategy, build client relationships and grow audiences.
• Experience guiding teams and improving ways of working.

Responsibilities

• Own marketing strategy for key accounts, guiding creative, media and content.
• Build trusted relationships with senior clients and translate results into recommendations.
• Coach directors and managers to sharpen strategy and leadership skills.
• Improve cross-team workflow from briefing to ownership across accounts.
• Lead campaign budgets, forecasting and contribute to pitches and growth.

Skills

Audience insight

Senior marketing

Team leadership

Digital media

Budget management

Job description

An exciting opportunity to lead the marketing strategy behind live entertainment, arts and cultural experiences is available! If you love figuring out what makes the customer tick, knowing why people buy a ticket and turn up, and you’re just as excited about helping a team get better at that work, then this could be a great next step for you.

The opportunity:

We’re partnering with an entertainment marketing consultancy that works as an extension of its clients’ teams across live performance, culture and major events. As Head of Marketing, you’ll join the senior leadership team and be the person key clients turn to for strategic advice.

Most of your time will be spent on client strategy and relationships. You’ll also lead and mentor account directors and senior account managers, improve how the team works and support the wider consultancy in winning new business.

What you’ll do:

• Own the marketing strategy for key accounts, using audience insight to set clear objectives and guide creative, media and content through to delivery.
• Build trusted relationships with senior clients and work with digital and audience specialists to turn campaign results into clear recommendations.
• Coach account directors and managers to sharpen their strategy, write stronger briefs and develop their leadership skills.
• Improve how work moves across teams, from briefing and onboarding to clearer ownership on shared accounts.
• Lead campaign budgets, forecasting and account performance, and contribute to pitches, proposals and growth opportunities with existing clients.

What you’ll bring:

• At least eight years’ experience in senior marketing roles. Live entertainment or theatre is ideal, and we’d also love to hear from you if you’ve grown audiences for film, music, sport, festivals, attractions or tourism.
• A track record of setting audience-led strategy and building trusted relationships with senior clients or stakeholders.
• Experience leading and developing teams, with examples of how you’ve improved the way they work.
• A strong grasp of digital, social and paid media, plus the commercial judgement to manage budgets and measure results.
• Agency or consultancy experience is highly regarded, if you've been a marketing selling experiences, I'd love to talk to you.

The role includes occasional East Coast travel and some evenings at shows, openings and industry events. You’ll also have access to regular show and event tickets, mentoring and professional development. You’ll join a team that enjoys working together, backs each other and makes time to celebrate the wins. There’s a genuine focus on wellbeing, with recent activities including sound baths and blender bike sessions. The team also gets together for offsite strategy lunches, giving everyone a chance to step away from the day-to-day and make space for bigger-picture strategic thinking.