Marketing Manager

Brightside Collective; Gold Coast City; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work

Gold Coast base

Travel to events

Team culture

Big campaigns

Career growth

Job summary

Brightside Collective is seeking a Marketing Manager to lead full-scale, integrated campaigns across a portfolio of major B2B events. You will own strategy through execution, driving registrations and attendance while collaborating with sales and event teams.

You’ll design multi-channel campaigns across email, digital, social, and partnerships, shaping messaging and campaign direction, and monitoring performance in real time to elevate outcomes.

Qualifications

• Experience in events, exhibitions or fast-paced B2B marketing.
• Strong digital skills across email, social and web.
• Commercial and data-led mindset focused on improving campaigns.

Responsibilities

• Plan, execute and review multi-channel campaigns across email, digital, social, content and partnerships.
• Own messaging, positioning and campaign direction to drive audience growth and lead gen.
• Collaborate with sales, events and agency partners to bring campaigns to life and optimise performance.

Skills

B2B marketing

Digital marketing

Campaign management

Cross-functional collaboration

Tools

Email platforms

Social platforms

Web analytics

Job description

If you’ve ever thought, “I want to work somewhere that’s actually going somewhere” then keep reading.

This is one of those companies that’s not just growing, it’s moving.

Headcount has nearly tripled in the past 18 months. New events are launching. Audiences are scaling. The pace is real, the standards are high, and the work matters. This client operates in the events and exhibitions space, building large-scale industry events that bring together the people who actually shape markets.

Think decision-makers, operators, founders, buyers. Real rooms, real energy, and real impact.

And now? They need a Marketing Manager who can keep up.

The role

This is not a “press send on a few EDMs and call it a day” situation. You’ll be running full-scale, integrated campaigns across a portfolio of major B2B events. You’ll own it from strategy through to execution, and you’ll actually see the results in real time. Registrations going up. Rooms filling. Campaigns landing. No two weeks look the same. You’ll be planning, executing, reviewing performance, working with sales and event teams, briefing creative, solving problems and constantly looking for ways to drive better results. If you like being close to the action and having your work actually drive outcomes, this is your lane.

What you’ll be doing

You’re across the whole journey, not just one piece of it. You’ll be building campaigns that make people actually want to show up, running multi-channel activity across email, digital, social, content and partnerships, owning messaging, positioning and campaign direction, driving audience growth and database expansion, working closely with sales to support exhibitor demand and lead gen, collaborating with agencies, partners and internal teams to bring campaigns to life. And you’ll be staying close to the numbers, tracking performance and optimising as you go, showing up at live events and seeing your work in action, and leading and supporting a Marketing Coordinator day-to-day, lifting capability and keeping momentum across a busy portfolio.

About you

You don’t need hand-holding. You like being trusted. You like moving quickly. You like seeing outcomes. You also don’t sit back and wait to be told what to do. You take ownership, you think ahead and you’re comfortable challenging ideas when needed. You’ll probably bring experience in events, exhibitions or fast-paced B2B marketing, strong digital skills across email, social and web, a commercial and data-led mindset where you don’t just run campaigns, you improve them, confidence working across both strategy and execution, strong communication skills where you can work a room and a Slack channel, and energy, ownership and a “I’ll figure it out” mindset. Bonus points if you’ve been part of a scaling team and frothed it.

Why this role hits different

Timing. You’re joining while things are building, not after it’s all been done. That means more ownership, more visibility and more opportunity to shape how things are done. The business is in a strong growth phase, launching new events, scaling audiences, improving systems and continuing to expand nationally across multiple brands. It’s fast, it’s evolving, and it’s full of people who care about doing great work.

The perks

• Hybrid working with typically three days in the office.
• Gold Coast or Sydney based.
• Travel across NSW, VIC and QLD to support events.
• A genuinely social and down-to-earth team.
• Big events, big campaigns and real impact.
• Career growth as the business continues to scale.