Marketing Leader: Growth, Brand & Digital Strategy

Australian Institute of Management WA; Perth; Presencial; AUD 130 000 - 180 000; Tempo integral

Resumo da oferta

Australian Institute of Management WA is seeking a Head of Marketing to lead AIMWA's marketing direction, strengthen our brand and drive commercial growth in a fast-paced environment. Reporting to the Chief Customer Officer, you will translate priorities into a clear, integrated strategy that builds engagement and measurable results.

You will lead our marketing team and external partners, shaping campaigns, content and digital activity while balancing stakeholder needs and driving demand for

Qualificações

• Seven years of broad marketing experience, including senior management roles.
• Tertiary qualifications in marketing or related discipline, or equivalent relevant experience.
• Proven capability in strategic planning, integrated campaign leadership and brand strategy and management.
• Strong commercial judgement and demonstrated ability to connect marketing investment with enquiries, bookings, customer growth and revenue.

Responsabilidades

• Develop and implement an integrated marketing strategy and annual plan aligned with AIMWA's strategic direction and commercial priorities.
• Lead campaigns that generate enquiries, increase bookings and support customer acquisition, retention and revenue growth across AIMWA's portfolio.
• Identify new audiences and market opportunities, providing strategic direction for Henderson and regional marketing.
• Strengthen the AIMWA brand through consistent positioning, messaging and visual identity across customer touchpoints.
• Lead the marketing requirements for AIMWA's website redevelopment, shaping customer journeys, content, search visibility and conversion.
• Manage the digital agency and specialist partners, setting clear briefs, budgets and performance expectations to deliver commercial outcomes.
• Guide content and communications across social media, email, editorial and video, aligning Workplace Conversations with the broader brand strategy.
• Lead, coach and develop the marketing team, setting clear priorities and building a culture of creativity, collaboration and accountability.
• Work closely with stakeholders across the business to balance competing needs, coordinate marketing activity and keep delivery on track.
• Measure and report marketing performance, using customer insights and campaign results to refine activity and direct investment where it delivers the greatest value.

Conhecimentos

Strategic planning

Integrated campaigns

Brand strategy

Commercial judgement

Marketing leadership

People management

Formação académica

Bachelor's degree in Marketing

Descrição da oferta de emprego

Australian Institute of Management WA is seeking a Head of Marketing to lead AIMWA's marketing direction, strengthen our brand and drive commercial growth in a fast-paced environment. Reporting to the Chief Customer Officer, you will translate priorities into a clear, integrated strategy that builds engagement and measurable results.

You will lead our marketing team and external partners, shaping campaigns, content and digital activity while balancing stakeholder needs and driving demand for