Senior Marketing Executive

Australian Institute of Management WA; Perth; On-site; AUD 90,000 - 120,000; Full time

Job summary

The Australian Institute of Management WA (AIMWA) is seeking a Senior Marketing Executive to bring AIMWA’s marketing plans to life through campaigns and content that build awareness, engage customers and drive enquiries and bookings across courses, membership and events.

You will coordinate activity across email, digital, social, web and print, working with internal teams and external partners, and will report to the Head of Marketing to extend AIMWA’s reach in Henderson and regional markets.

Job description

The Australian Institute of Management WA (AIMWA) is a not-for-profit, membership-based organisation dedicated to inspiring better workplaces by delivering high-quality learning experiences, celebrating and recognising excellence, and by influencing conversations that matter.

Our vision is to be a contemporary education leader shaping management, leadership, and workplace excellence, for the benefit of Australia and our neighbours.

About the role:

As Senior Marketing Executive, you will bring AIMWA’s marketing plans to life through campaigns and content that build awareness, engage customers and drive enquiries and bookings. Our broad and diverse portfolio spans courses, qualifications, membership and events, bringing varied audiences, competing priorities and plenty of scope to apply your marketing skills. Reporting to the Head of Marketing, you will turn agreed priorities into coordinated activity across email, digital, social, web and print.

Working with colleagues across the business, our internal creative team and external partners, you will develop briefs, write compelling copy and keep campaigns on track from planning through to delivery and reporting. With our new Henderson location and a focus on reaching new customers and regional markets, you will help extend AIMWA’s reach and support commercial growth. This hands‑on role will suit a proactive, organised marketer who enjoys variety, takes ownership of delivery and uses campaign insights to improve results.

Key Accountabilities:

Plan and deliver integrated marketing campaigns that build awareness, generate enquiries and drive bookings across AIMWA’s portfolio.

Translate marketing briefs into practical activity plans, schedules and deliverables within priorities agreed with the Head of Marketing.

Coordinate campaigns supporting AIMWA’s Henderson presence and regional growth.

Write and edit compelling copy for email, websites, social media, advertising and marketing collateral.

Coordinate campaign assets with internal creative colleagues and external suppliers, maintaining brand consistency and accuracy.

Brief our digital agency and coordinate the materials, approvals and deadlines required for campaign delivery.

Develop and deliver targeted email campaigns that support customer acquisition, engagement and retention.

Coordinate marketing and promotional activity for AIMWA’s events and conferences.

Track campaign performance, maintain reports and recommend practical improvements based on results.

Manage campaign timelines and allocated budgets, working with stakeholders to keep delivery on track.

The Australian Institute of Management in Western Australia (AIM WA) aspires to be an international leader in shaping management, leadership and organisational excellence in Australia and our region. AIM WA is a private, not-for-profit, membership-based organisation dedicated to building leadership and management capability through delivery of learning and development programs and services, by facilitating thought leadership, and through recognising excellence.

The Australian Institute of Management in Western Australia (AIM WA) aspires to be an international leader in shaping management, leadership and organisational excellence in Australia and our region. AIM WA is a private, not-for-profit, membership-based organisation dedicated to building leadership and management capability through delivery of learning and development programs and services, by facilitating thought leadership, and through recognising excellence.