Head of Marketing

Space Furniture; Sydney; Hybrid; AUD 180,000 - 280,000; Full time

Benefits offered by this job

On-site parking

4:1 hybrid work after probation

Salary packaging

Collaborative environment

Job summary

Space Furniture Australia seeks a Head of Marketing, Asia Pacific to lead the strategic direction of marketing, brand, communications, and digital engagement across premium brands. You will shape growth across Australia, Singapore and Malaysia, driving client acquisition and market leadership through multi-channel campaigns and showroom activations.

You will manage an integrated marketing function, including brand strategy, CRM, events and sustainability communications, balancing strategic

Qualifications

• 10+ years of senior marketing leadership experience.
• Proven track record leading multi-channel marketing strategies for multi-brand businesses.
• Experience with premium consumer brands, furniture, interiors, luxury retail or related fields.
• Strong digital marketing, CRM and customer engagement expertise.
• Exceptional stakeholder management and influencing skills.
• Experience leading and developing high-performing teams.
• Strong commercial acumen, linking marketing investments to outcomes.
• Outstanding communication, leadership and presentation skills.

Responsibilities

• Develop and execute an integrated Asia Pacific marketing strategy across brands.
• Lead marketing planning, budgeting and performance management.
• Drive market insights, innovation and continuous improvement.
• Align initiatives with growth, acquisition and expansion objectives.
• Lead a high-performing regional marketing team.
• Strengthen brand portfolio through campaigns, launches and activations.
• Oversee digital marketing, CRM, loyalty and website optimization.
• Partner with Sales to maximise pipeline and client growth.
• Measure marketing's contribution to commercial outcomes.

Skills

Senior marketing leadership

Multi-brand management

Digital marketing

CRM & customer engagement

Stakeholder management

Team leadership

Strategic planning

Commercial acumen

Job description

We are seeking an exceptional Head of Marketing, Asia Pacific to join our Executive Leadership Team and lead the strategic direction of marketing, brand, communications, digital engagement and client experience across a portfolio of premium brands. This is a rare opportunity for a commercially minded marketing executive to shape the future of a multi-brand business operating across residential, trade, commercial and digital channels throughout Australia, Singapore and Malaysia.

Working closely with the CEO and Executive Leadership Team, you will drive brand growth, client acquisition, market leadership and commercial performance while further strengthening our reputation within the premium design, furniture, architectural products and interior solutions sectors.

About the Role

As Head of Marketing, Asia Pacific, you will be responsible for developing and executing an integrated marketing strategy that drives business growth, strengthens brand positioning and enhances client engagement across all touchpoints.

Leading a talented regional team, you will oversee the end-to-end marketing function, encompassing brand strategy, digital marketing and eCommerce performance, CRM and loyalty, trade and commercial lead generation, events and showroom activations, public relations and communications, sustainability initiatives, and marketing analytics and reporting.

This role will play a critical part in shaping our market presence, accelerating commercial outcomes and reinforcing our position as a leader in premium design, furniture, architectural products and interior solutions.

This role requires an innovative leader who can seamlessly balance strategic thinking with executional excellence. Key responsibilities include:

Strategic Marketing Leadership

• Develop and execute the Asia Pacific marketing strategy across all brands.
• Lead marketing planning, budgeting and performance management.
• Drive market insights, innovation and continuous improvement.
• Align marketing initiatives with growth, acquisition and expansion objectives.
• Lead and develop a high-performing regional marketing team.

Brand & Communications

• Strengthen and elevate a portfolio of premium brands.
• Lead integrated campaigns, product launches and key marketing initiatives.
• Oversee content, communications and brand consistency across all channels.
• Drive thought leadership and manage corporate reputation.

Digital, CRM & Client Experience

• Lead digital marketing performance across search, social, content, email and paid media.
• Optimise websites, digital engagement and conversion performance.
• Drive CRM, loyalty and retention strategies.
• Leverage customer insights, analytics and technology to enhance the client experience.

Trade & Commercial Growth

• Develop marketing initiatives that generate qualified trade and commercial opportunities.
• Strengthen engagement with architects, designers, developers and industry partners.
• Partner with Sales and Business Development teams to maximise pipeline conversion and client growth.
• Measure and demonstrate marketing's contribution to commercial outcomes.

Events, Partnerships & Public Relations

• Lead major events, exhibitions, showroom activations and product launches.
• Develop strategic partnerships and sponsorship opportunities.
• Manage PR, media and influencer relationships.
• Deliver premium experiences that strengthen both brand awareness and business performance.

Sustainability & ESG Communications

• Embed sustainability into brand strategy, campaigns and storytelling.
• Communicate ESG commitments with authenticity and credibility.
• Support our positioning as a leader in sustainable design and responsible sourcing.
• Ensure sustainability communications are accurate, compliant and evidence-based.

About You

You are a proven senior marketing leader who combines commercial acumen, creativity and strategic vision. You will bring:

• 10+ years' experience in senior marketing leadership roles.
• Demonstrated success leading multi-channel marketing strategies across complex or multi-brand businesses.
• Experience within premium consumer brands, furniture, interiors, architecture, design, lifestyle, luxury retail or related industries.
• Strong digital marketing, CRM and customer engagement expertise.
• Exceptional stakeholder management and influencing skills.
• Experience leading and developing high-performing teams.
• Strong commercial acumen, with the ability to connect marketing investment to measurable business outcomes.
• Outstanding communication, leadership and presentation skills.

If you're an experienced marketing leader ready to build brands, drive growth and create lasting impact, we'd love to hear from you.

What We Offer

• The opportunity to work with market-leading brands and products.
• On-site parking at our Alexandria showroom and all the tools you need to succeed.
• Birthday Leave and the flexibility of a 4:1 hybrid work arrangement following probation.
• Salary packaging.
• A highly collaborative environment where innovation, growth and development are encouraged.

Join Our Team

As an inclusive, people-first organisation, our team is at the heart of everything we do. We are committed to creating a workplace where everyone feels valued, respected and empowered, and where diverse perspectives are celebrated. Join an industry-leading business in the premium furniture and design sector, partnering with some of the world's most respected international brands, design professionals and high-net-worth clients. Work alongside passionate people who are committed to delivering exceptional experiences and helping shape inspiring spaces.

Applicants must have unrestricted Australian working rights.

This opportunity is being managed directly by our People & Culture team. We thank recruitment agencies for their interest; however, we are not partnering with external agencies at this time for this appointment.