Growth Marketing Lead: Scale E-commerce with Data and AI

MARS Recruitment; Sydney; Vor Ort; AUD 150.000 - 210.000; Vollzeit

Zusammenfassung

Mars Recruitment is partnering with a fast-growing tech-enabled business seeking a Head of Growth Marketing to lead customer acquisition, activation, engagement and retention across Australia and New Zealand.

In this hands-on leadership role you will own the growth strategy, drive ROI across digital and CRM channels, manage budgets and mentor a high-performing team, working closely with product, commercial and tech teams.

Qualifikationen

• 10+ years of marketing leadership experience.
• Proven B2C growth and customer acquisition track record.
• Experience across ecommerce, digital platforms, marketplaces, payments, fintech or consumer technology.

Aufgaben

• Own growth marketing strategy across acquisition, conversion, engagement and retention.
• Identify and deliver opportunities to accelerate customer and business growth.
• Lead and develop a high-performing marketing team.
• Drive performance across digital, CRM, partnerships, content, social and other growth channels.
• Use customer and campaign data to identify opportunities, test ideas and improve ROI.
• Manage marketing budgets and ensure investment aligns with commercial outcomes.
• Collaborate with product, commercial and technology teams to support growth.
• Introduce smarter ways of working through technology, automation and AI.
• Report on performance, insights and growth opportunities to senior stakeholders.

Kenntnisse

Growth marketing

People leadership

B2C growth

Digital acquisition

CRM & lifecycle

Performance marketing

Budget management

Data-driven

AI tools

Stakeholder management

Jobbeschreibung

Mars Recruitment is partnering with a fast-growing tech-enabled business seeking a Head of Growth Marketing to lead customer acquisition, activation, engagement and retention across Australia and New Zealand.

In this hands-on leadership role you will own the growth strategy, drive ROI across digital and CRM channels, manage budgets and mentor a high-performing team, working closely with product, commercial and tech teams.