Head of Ecommerce & Digital

Talent Matters; Sydney; Remote; AUD 150,000 - 180,000; Full time

Benefits offered by this job

Annual bonus up to 15%

Fully remote (Sydney based)

Pet product allowance

Pet bereavement leave

Career progression

Superannuation

Job summary

Talent Matters is seeking a Head of Ecommerce & Digital to lead the digital, acquisition and retention strategy for a fast-growing pet wellness brand. Reporting to the Founder, you will direct a lean, agile marketing team and own end-to-end customer journeys across paid media, CRM, and ecommerce operations on Shopify Plus.

You will drive performance through Meta Ads and Klaviyo, optimize promotions with omni-channel partners and craft brand-forward campaigns that build customer trust.

Qualifications

• 2 years at Head of Ecommerce/Digital level within a direct to consumer brand.
• Experience with retail promotions and omni-channel environments.
• Strong autonomy and commercial initiative; able to lead projects and solve problems creatively.

Responsibilities

• Own the annual promotional, trade and communications calendar, aligning direct-to-consumer digital initiatives with retail partner cycles.
• Drive digital performance marketing and Meta advertising strategies.
• Oversee end-to-end CRM and customer retention, including Klaviyo flows and lifecycle journeys.
• Manage the Shopify Plus platform, monitor SEO performance and leverage data/AI tools for reporting.
• Champion brand integrity and customer trust through high-impact campaigns and activations.
• Serve on the executive leadership team to shape business strategy and growth.
• Lead, mentor, and coordinate the marketing and digital team across customer experience and web design.

Skills

Head of Ecommerce

Digital marketing leadership

Meta ads

Growth strategy

omni-channel

Tools

Shopify Plus

Klaviyo

Job description

• Rapidly growing, Founder led pet wellness brand
• Remote role, to be Sydney based
• Key strategic leadership position with growth opportunities
• Salary circa $150K – $180K plus Super plus bonus

Company Overview

Our client is a fast growing, purpose driven pet wellness brand founded by a highly regarded veterinarian. With a huge range of quality products, they have a strong ecommerce presence along with retail stockists across Australia.

They have an authentic and collaborative culture, where you will take ownership, with the ability to be strategic and also hands‑on. If you are passionate about pet wellbeing and champion customer trust, then this could be the opportunity you’ve been seeking.

Position Overview

Reporting to the Founder, we are seeking an exceptional Head of Ecommerce & Digital that has a genuine hunger to continue to grow this successful business. This pivotal role will direct the overarching digital, acquisition and customer retention strategies while managing a lean, agile creative and digital marketing team.

Key Responsibilities

• Own the annual promotional, trade and communications calendar, aligning direct to consumer digital initiatives with retail partner cycles
• Drive digital performance marketing and Meta advertising strategies
• Oversee end to end CRM and customer retention, personally building and optimising advanced Klaviyo flows, automated waterfalls and segmented lifecycle journeys
• Manage the Shopify Plus platform, monitor search and SEO performance and harness modern data and internal AI tools for reporting efficiencies
• Champion brand integrity and customer trust, collaborating on high-impact creative campaigns, photo shoots and brand activations
• Serve on the executive leadership team to shape overall business strategy and commercial growth
• Lead, mentor and coordinate the marketing and digital team, overseeing customer experience, web design, social content and agency partners

To be successful in this role, you will have

• 2 years at Head of Ecommerce/Digital level, within a direct to consumer brand
• Strong knowledge of retail promotional dynamics and omni-channel environments alongside fast-paced digital operations
• Extensive technical and operational proficiency with Shopify Plus and Klaviyo
• Proven track record driving Meta Ads strategies and paid media conversion optimisation
• High degree of autonomy and commercial initiative, capable of running projects independently and solving problems creatively
• Hands‑on approach with a willingness to delve into day to day execution without being precious
• Strong interpersonal and people‑leadership capabilities

Benefits and Culture

• $150K – $180K base salary plus superannuation
• Up to 15% annual performance bonus
• Fully remote working model, Sydney based
• Generous monthly pet product allowance including new product releases
• Dedicated pet bereavement leave
• Career progression opportunities

Candidates must have unrestricted working rights within Australia to be considered.