Ecommerce & Digital Marketing Manager

Talent Matters; Sydney; Ibrido; AUD 120.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

1 day WFH Fridays

Descrizione del lavoro

Talent Matters in Sydney is seeking an Ecommerce & Digital Marketing Manager to drive digital growth across a large multi-brand wellness catalog. The role owns core performance metrics and commercial strategies, mentoring a lean marketing team.

You will lead email automation, manage the EDM calendar, optimize Google Ads, and coordinate promotional calendars with brand partners while overseeing Shopify site operations. 1 day WFH Fridays and an on-site Banksmeadow base support flexibility.

Competenze

• Approximately 3 years of Ecommerce/Digital Marketing Manager experience.
• Experience in fast-paced multi-brand retail or e-tail; health/wellness sector valued.
• Strong knowledge of the Shopify platform.
• Expertise in email marketing automation and Google Ads.
• Data-driven mindset with openness to AI marketing tools.

Mansioni

• Own revenue metrics and key performance indicators (AOV, conversions, retention).
• Lead digital marketing and commercial growth strategies with senior leadership.
• Oversee digital marketing channels, manage the EDM calendar and email flows, and supervise Google Ads.
• Collaborate with team and brand partners on promotional calendars across a large multi-brand catalogue.
• Oversee Shopify website operations and coordinate backend enhancements with external partners.
• Provide day-to-day guidance to the Marketing Coordinator and Category Assistant.

Conoscenze

Ecommerce management

Digital marketing

Data-driven marketing

AI in marketing

Strumenti

Shopify

Google Ads

Google Analytics

Descrizione del lavoro

• Fast-paced, multi-brand ecommerce retailer in wellness/nutrition sector
• Collaborative and agile team environment with strong strategic focus
• 1 day WFH flexibility
• Banksmeadow location, on-site parking

Company Overview:

Our client is a successful multi-branded ecommerce company, with hundreds of brands, within the health and wellness sector. They have an agile team culture and a passion for premium health food products, with a focus on scaling their commercial presence and driving impactful digital marketing initiatives.

Position Overview:

We are seeking an experienced, commercial and revenue-driven Ecommerce & Digital Marketing Manager to lead our client's digital growth. Acting as a strategic pillar, this role will take complete ownership of primary performance metrics, drive commercial strategies across large product catalogues and mentor a lean team.

Key Responsibilities:

• Drive overall business revenue and take ownership of key metrics, including average order value, conversion rates, customer retention etc
• Lead and contribute to high level digital marketing and commercial growth strategies in collaboration with senior leadership
• Oversee digital marketing channels, manage the EDM promotional calendar, revamp automated email flows and supervise external performance specialists managing Google Ads
• Collaborate with the team and brand partners to manage promotional calendars and brand inclusions across a large multi-brand catalogue
• Oversee the Shopify website operations, assist with basic backend troubleshooting and coordinate technical enhancements with external web agency partners
• Provide day-to-day guidance and leadership to the Marketing Coordinator and Category Assistant

To be successful in this role, you will have:

• Approx 3 years as an Ecommerce/Digital Marketing Manager
• Proven track record in a fast-paced multi-brand retail or e-tail environment managing high SKU counts; health, wellness, or supplement sector experience is highly regarded
• Strong knowledge of Shopify
• Expertise in email marketing automation and flows, alongside a solid grasp of Google Ads mechanics
• A data-driven mindset and an appetite for leveraging AI tools to enhance marketing workflows and efficiencies

Benefits and Culture:

• Competitive salary package
• 1 day work from home flexibility on Fridays
• Dynamic, fast-moving and supportive team environment
• Key strategic leadership position with tangible commercial impact

Candidates must have unrestricted working rights within Australia to be considered.