Global Paid Media Performance Lead

Careers At Eucalyptus; Sydney; Hybrid; AUD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible working environment

Up to 50% employee discount

Product sample giveaways

Pawrental leave

Job summary

Pet Circle is seeking a Growth Marketing Lead to advance our Bonnodog venture and online pet pharmacy. You will own growth strategies, shape channel mix, and manage marketing budgets across our portfolio.

You’ll build, test and optimise campaigns, partner with vets and brand allies, and leverage data to drive customer acquisition and retention. This role is Sydney-based with flexible work arrangements.

Responsibilities

• Build, launch and optimise campaigns across acquisition and lifecycle channels.
• Shape each venture’s growth plan with the Venture Leads and Director.
• Own the marketing budgets and justify spend increases as performance improves.
• Keep customers coming back with lifecycle activity in each brand’s voice.
• Grow partnerships with vets, breeders, referral and brand partners, and test offline channels.
• Collaborate with specialists and agencies on briefs and deliverables.
• Build practical AI workflows for research, reporting and repeat campaign tasks.

Job description

Job description

At Pet Circle, we believe pets deserve the very best, and the people who love them deserve a better way to care for them. Since 2011, we've grown from that single idea into Australia's biggest online pet retailer, with around 700 Pet Circlers across Australia, New Zealand and the Philippines, reshaping how pet parents discover, choose and receive what their pets need.

Pet care is a $15 billion industry in Australia, and as pet ownership continues to grow, so do the expectations of modern pet parents. They want expert advice, personalised experiences, convenience and reliability, all delivered seamlessly. That's where we come in. We're building the future of pet care through technology, innovation and a deep understanding of what pets and their people need. It's a big opportunity, and we're only just scratching the surface.

The role

Help build and grow Pet Circle’s emerging ventures, with the freedom to test your ideas and see their impact. Our portfolio spans fresh dog food with Bonnodog, an online pet pharmacy and pet insurance. You’ll have Australia’s biggest online pet retailer behind you, with its customers, data, vets and channels.

As Growth Marketing Lead, you’ll lead growth across the portfolio, starting with Bonnodog and our online pet pharmacy as equal priorities. You’ll own the growth plans and marketing budgets, and personally build, launch, manage and optimise campaigns. You’ll also shape brand positioning and tone of voice, working closely with our customer marketing team.

What you’ll be working on

• Build, launch and optimise campaigns yourself. Get campaigns live across acquisition and lifecycle channels. Test audiences, offers, creative and customer journeys, monitor performance and make improvements directly in the platforms.
• Shape each venture’s growth plan. Develop the channel mix, campaign calendar and testing priorities with the Venture Leads and Director. Use customer insights and performance data to decide where to focus next.
• Own the marketing budgets. Manage each venture’s spend, move investment towards activity that delivers results and build the case for increasing budgets as performance improves.
• Keep customers coming back. Build and run lifecycle activity in each brand’s voice, from welcome and launch messages to repeat purchase, reactivation and win‑back campaigns. Explore customer touchpoints such as box inserts and referral activity.
• Grow partnerships and offline channels. Develop and test opportunities with vets, breeders, referral and brand partners, and in‑person events. Assess their contribution to customer growth and commercial returns.
• Work effectively with specialists and agencies. Create clear briefs, agree priorities and deliverables, and keep work moving. Bring in the right expertise while remaining directly involved in campaign execution.
• Build practical AI workflows. Set up and test agents, tools and automation for research, reporting and repeat campaign tasks. Use what you learn to improve how the Ventures team works.

Where you'll work

This is a Sydney‑based role. Our office sits on top of Wynyard station, it's pet‑friendly (of course). Our teams collaborate best and are most effective when together in the office but we work flexibly based on team needs. We believe spending time together in person is important for building strong relationships, collaborating effectively, moving quickly as a team, and having fun!

A few good things

• Heaps of development opportunities - lunch & learns, secondments & unlimited learning courses via Go1
• Flexible working environment
• Up to 50% employee discount
• Product sample giveaways
• Pawrental leave
• Volunteer days for the causes you care about

Why you'll want in

Looking after pets, and the pet parents who love them, is what gets us out of bed. That energy carries into how we work, and into what your days here would feel like.

You'll own your patch and have the room to act on it. We move fast and decide fast, and we'd rather test an idea and learn from it than sit on it. You'll have rich, real‑time data at your fingertips to back your thinking, and the freedom to chase an opportunity the moment you spot one. The best idea wins, wherever it comes from.

What holds it together is what we stand for:

• We're better together
• We operate with humble hearts and hungry minds
• Pets matter, so pets and pet parents always have a seat at our table
• We're instinctively curious. Always

Everyone (& their pets) Welcome

We're better when we don't all think the same. Different backgrounds, perspectives and experiences make our work sharper and our days more interesting, so whoever you are, if this role excites you we'd love to hear from you, even if you don't tick every box. And if you need anything adjusted in the process to do your best, just say the word, we're happy to help.