Head of Ecommerce & Digital — Remote, Sydney-Based

Talent Matters; Sydney; Remote; AUD 150,000 - 180,000; Full time

Benefits offered by this job

Annual bonus up to 15%

Fully remote (Sydney based)

Pet product allowance

Pet bereavement leave

Career progression

Superannuation

Job summary

Talent Matters is seeking a Head of Ecommerce & Digital to lead the digital, acquisition and retention strategy for a fast-growing pet wellness brand. Reporting to the Founder, you will direct a lean, agile marketing team and own end-to-end customer journeys across paid media, CRM, and ecommerce operations on Shopify Plus.

You will drive performance through Meta Ads and Klaviyo, optimize promotions with omni-channel partners and craft brand-forward campaigns that build customer trust.

Qualifications

• 2 years at Head of Ecommerce/Digital level within a direct to consumer brand.
• Experience with retail promotions and omni-channel environments.
• Strong autonomy and commercial initiative; able to lead projects and solve problems creatively.

Responsibilities

• Own the annual promotional, trade and communications calendar, aligning direct-to-consumer digital initiatives with retail partner cycles.
• Drive digital performance marketing and Meta advertising strategies.
• Oversee end-to-end CRM and customer retention, including Klaviyo flows and lifecycle journeys.
• Manage the Shopify Plus platform, monitor SEO performance and leverage data/AI tools for reporting.
• Champion brand integrity and customer trust through high-impact campaigns and activations.
• Serve on the executive leadership team to shape business strategy and growth.
• Lead, mentor, and coordinate the marketing and digital team across customer experience and web design.

Skills

Head of Ecommerce

Digital marketing leadership

Meta ads

Growth strategy

omni-channel

Tools

Shopify Plus

Klaviyo

Job description

Talent Matters is seeking a Head of Ecommerce & Digital to lead the digital, acquisition and retention strategy for a fast-growing pet wellness brand. Reporting to the Founder, you will direct a lean, agile marketing team and own end-to-end customer journeys across paid media, CRM, and ecommerce operations on Shopify Plus.

You will drive performance through Meta Ads and Klaviyo, optimize promotions with omni-channel partners and craft brand-forward campaigns that build customer trust.