Head of Digital Growth & Performance

Mable; Brisbane; Hybrid; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Parental leave

Hybrid work

Flexi Leave Days

Floating public holiday

Reward program

Job summary

HomeMade is seeking a Manager, Performance & Digital Experience to steer digital growth, acquisition and website optimisation. You will lead paid media, SEO, AI-led search and CRO initiatives, shaping prioritisation and measurement across channels.

You'll report to the Head of Marketing, guide a small team and external partners, and drive improvements in conversion, efficiency and customer journeys across HomeMade's digital ecosystem.

Qualifications

• 7+ years of experience in performance marketing, digital acquisition and CRO.
• Proven ability to translate data into commercial outcomes.
• Strong leadership and collaboration across cross-functional teams.
• Experience managing large digital media budgets and agency partners.
• Knowledge of GA4, GTM and AI-led search is desirable.

Responsibilities

• Lead performance marketing and digital acquisition strategy across paid search, social, display and SEO.
• Oversee CRO roadmap and website usability improvements.
• Own reporting on CPL, CAC and conversion metrics.
• Lead and develop the Performance & Digital Experience team.
• Collaborate with Brand, Product and Tech to improve the customer journey.
• Manage agency partners and ensure alignment with goals.

Skills

Performance marketing

Digital acquisition

SEO

CRO

GA4 / analytics

Leadership

Tools

GA4

GTM

SEMrush

Ahrefs

Screaming Frog

Optimizely

VWO

AB Tasty

Convert

Job description

HomeMade is seeking a Manager, Performance & Digital Experience to steer digital growth, acquisition and website optimisation. You will lead paid media, SEO, AI-led search and CRO initiatives, shaping prioritisation and measurement across channels.

You'll report to the Head of Marketing, guide a small team and external partners, and drive improvements in conversion, efficiency and customer journeys across HomeMade's digital ecosystem.