Head of Consumer Growth

Are Media; Sydney; On-site; AUD 180,000 - 280,000; Full time

Benefits offered by this job

Additional paid leave

Paid parental leave

Learning & development

Wellbeing program

Exclusive discounts

BELONG program

Job summary

Are Media is seeking a commercially minded Head of Consumer Growth to shape growth across our portfolio of leading Australian brands. You will define and drive the consumer growth agenda, turning audience insights into tangible opportunities and revenue.

Reporting to the Director of Content and Consumer Growth, you’ll lead cross-functional teams, build business cases, and partner with Product, Marketing, Data and Commercial to turn ideas into measurable outcomes.

Qualifications

• Strong consumer growth experience across media, publishing or ecommerce.
• Exceptional strategic and commercial acumen with market sizing and business case skills.
• Deep understanding of digital consumer behaviour: acquisition, retention, subscriptions.
• Able to influence senior stakeholders and drive cross-functional delivery.
• Curious, collaborative and commercially focused with a growth mindset.

Responsibilities

• Shape and drive Are Media's consumer growth strategy across our brands.
• Develop compelling consumer propositions and growth iterations.
• Define growth opportunities using data, experiments and insights.
• Lead cross-functional growth initiatives with Content, Product, Marketing, Data and Commercial teams.

Skills

Strong consumer growth experience

Strategic and commercial acumen

Digital consumer behaviour

Influencing senior stakeholders

Collaborative, commercially focused

Job description

What we can offer you

• Additional paid leave, including a day off to celebrate your birthday, four days of volunteer leave each year, and inclusive leave provisions supporting reproductive, hormonal and wellbeing needs, as well as First Nations cultural and ceremonial commitments.


• Paid parental leave of up to 12 weeks, plus a parenting gift pack, meal vouchers and return-to-work support.


• Opportunities to grow and develop, with access to tailored learning pathways, mentoring, Lunch & Learns, our Digital Learning Academy and professional development support.


• A comprehensive wellbeing program including EAP, Mental Health First Aiders, and a personalised online wellbeing portal with assessments, resources and lifestyle plans.


• Exclusive benefits and discounts, including Fitness Passport memberships, discounted health insurance, beauty services, technology and a range of lifestyle offers through our benefits partner Flare.


• A genuinely inclusive culture, supported through our BELONG @ Are program, where everyone is welcomed, valued and empowered to be their authentic selves.

The Role

Help shape the future of consumer growth at Are Media, turning the strength of Australia's leading media brands into new opportunities for audience engagement, meaningful consumer relationships and sustainable revenue growth!

We're looking for a commercially minded and strategic Head of Consumer Growth to define and drive our consumer growth agenda across a diverse portfolio of brands. Reporting to the Director of Content and Consumer Growth, you'll play a pivotal role in identifying new opportunities, building compelling business cases and shaping consumer propositions that deliver measurable impact.

From digital subscriptions and membership to content, commerce and emerging consumer experiences, you'll connect audience insights with commercial opportunities, influencing senior stakeholders and bringing cross-functional teams together to turn ambitious ideas into growth.

What you’ll do

• Shape and drive Are Media's consumer growth strategy, identifying and sizing market opportunities, developing investment cases and prioritising initiatives that deliver audience and revenue growth.


• Develop compelling consumer propositions across our portfolio of brands, translating audience needs and insights into innovative products, experiences, subscriptions and membership opportunities.


• Define and accelerate growth opportunities across audience acquisition, engagement, retention and monetisation, using data, experimentation and commercial insights to inform decisions and optimise performance.


• Lead cross-functional growth initiatives, partnering with Content, Product, Technology, Marketing, Data and Commercial teams to turn strategy into actionable plans and measurable business outcomes.

About you

We’re looking for someone who brings:

Strong consumer growth experience, ideally within media, publishing, digital content, ecommerce or another audience-led business, with a track record of developing and delivering successful growth strategies.

Exceptional strategic and commercial acumen, with demonstrated experience in market sizing, financial modelling, business case development and translating opportunities into commercially viable growth initiatives.

A deep understanding of digital consumer behaviour, including audience acquisition, lifecycle marketing, subscriptions, membership, customer experience and the levers that drive engagement, conversion and retention.

The ability to influence and deliver, confidently engaging senior stakeholders, presenting evidence-based recommendations and bringing cross-functional teams together to execute complex initiatives.

You’ll be equally comfortable thinking strategically and getting into the detail, with a curious, collaborative and commercially focused approach. Most importantly, you’ll be motivated by understanding what consumers want, identifying where the opportunities lie and turning those insights into meaningful growth.

We are committed to fostering diverse, respectful,collaborative & inclusive workplace. We know & value the success this brings for everyone, and we welcome & encourage applications from diverse backgrounds.