Head of Growth Marketing

MARS Recruitment; Sydney; On-site; AUD 150,000 - 210,000; Full time

Job summary

Mars Recruitment is partnering with a fast-growing tech-enabled business seeking a Head of Growth Marketing to lead customer acquisition, activation, engagement and retention across Australia and New Zealand.

In this hands-on leadership role you will own the growth strategy, drive ROI across digital and CRM channels, manage budgets and mentor a high-performing team, working closely with product, commercial and tech teams.

Qualifications

• 10+ years of marketing leadership experience.
• Proven B2C growth and customer acquisition track record.
• Experience across ecommerce, digital platforms, marketplaces, payments, fintech or consumer technology.

Responsibilities

• Own growth marketing strategy across acquisition, conversion, engagement and retention.
• Identify and deliver opportunities to accelerate customer and business growth.
• Lead and develop a high-performing marketing team.
• Drive performance across digital, CRM, partnerships, content, social and other growth channels.
• Use customer and campaign data to identify opportunities, test ideas and improve ROI.
• Manage marketing budgets and ensure investment aligns with commercial outcomes.
• Collaborate with product, commercial and technology teams to support growth.
• Introduce smarter ways of working through technology, automation and AI.
• Report on performance, insights and growth opportunities to senior stakeholders.

Skills

Growth marketing

People leadership

B2C growth

Digital acquisition

CRM & lifecycle

Performance marketing

Budget management

Data-driven

AI tools

Stakeholder management

Job description

We're partnering with a fast-growing e-commerce company with a technology-led platform connecting consumers and businesses across multiple markets.

As the business continues to scale, they are looking for a commercially minded Head of Growth Marketing to lead customer acquisition, growth and retention across Australia and New Zealand.

This is a hands-on leadership role for someone who understands how to acquire, convert, engage and retain customers in a digital environment. You'll have genuine ownership of growth strategy and performance, while working closely with commercial, product and technology teams.

The Role

• Own the growth marketing strategy across customer acquisition, conversion, engagement and retention
• Identify and deliver new opportunities to accelerate customer and business growth
• Lead and develop a high-performing marketing team
• Drive performance across digital, CRM, partnerships, content, social and other growth channels
• Use customer and campaign data to identify opportunities, test ideas and improve ROI
• Manage marketing budgets and ensure investment is aligned to commercial outcomes
• Work closely with product, commercial and technology teams to support business growth
• Introduce smarter ways of working through technology, automation and AI
• Report on performance, insights and growth opportunities to senior stakeholders

What we're looking for

• 10+ years' marketing experience, including significant people leadership
• Strong B2C growth and customer acquisition experience
• Proven track record of driving growth and scaling businesses
• Experience across e-commerce, digital platforms, marketplaces, payments, fintech or consumer technology
• Strong understanding of digital acquisition, lifecycle marketing, CRM and performance marketing
• Highly data-driven, with strong commercial and analytical capability
• Experience managing budgets and being accountable for measurable business outcomes
• Strong technology and digital fluency, with an appetite for emerging tools and AI
• Experience working in a fast-paced, high-growth or scale-up environment
• Strong stakeholder management and ability to influence across senior leadership and cross-functional teams

The right person

This is not a traditional brand or communications-led marketing role. We're looking for a highly accountable, commercially minded and entrepreneurial marketer who thrives in a fast-moving environment.

You'll be someone who takes ownership, moves with pace, learns quickly and follows through. You enjoy building and scaling businesses, using data and technology to drive growth, testing new ideas and continuously finding better ways to do things.

If you're excited by the opportunity to take genuine ownership of growth and help scale a technology-led business, we'd love to hear from you.