Growth Product Owner: Acquisition & Activation

Smartgroup Corporation; Australia; Remote; AUD 110,000 - 170,000; Full time

Benefits offered by this job

Smart Leave

Free lunch

Paid Parental Leave

Make a Difference Days

Salary packaging and novated leasing

Free flu vaccinations

Employee Share Plan

Job summary

Smartgroup Corporation in Australia is seeking a Product Owner, Acquisition & Activation to shape a new acquisition capability within the business. You’ll own and continuously improve the customer journey from digital discovery through registration, onboarding and benefit take-up, using data, experimentation and customer insight to identify where the greatest value can be unlocked.

This is more than a digital delivery role.

Qualifications

• Strong experience working across digital acquisition and conversion funnels, ideally with direct ownership or accountability for acquisition performance.
• Hands-on experience with A/B testing and structured experimentation, including developing hypotheses, defining success measures and translating results into product decisions.
• A practical understanding of SEO, with an interest in or understanding of emerging AI-driven search and discovery (AIO) and its impact on customer acquisition.
• Strong commercial acumen, including an understanding of customer acquisition cost (CAC) and the ability to connect funnel performance with meaningful commercial outcomes.
• Strong analytical capability and confidence working directly with funnel and customer behaviour data, with experience using tools such as Google Analytics, Hotjar, Glassbox or equivalent being valuable.
• Strong product judgement and prioritisation skills, with the ability to turn customer and commercial insights into clear problems, hypotheses and opportunities.

Responsibilities

• Own and optimise the end-to-end acquisition and activation funnel, from digital discovery and consideration through to registration, onboarding and product uptake.
• Identify opportunities to improve conversion and activation by analysing customer behaviour, funnel performance and points of friction or drop-off.
• Develop and run experiments, including A/B testing, to test hypotheses and use evidence to guide product decisions and priorities.
• Partner with Marketing, UX, Engineering, BA and other specialists to improve organic acquisition, SEO, AI-driven discovery and the broader digital customer experience.
• Connect acquisition activity to commercial outcomes, considering measures such as cost to acquire (CAC), conversion and customer value when prioritising investment.
• Own the product priorities, balancing growth opportunities with customer needs, technology constraints, risk and longer-term platform requirements.

Skills

Digital acquisition

A/B testing

SEO understanding

CAC understanding

Google Analytics

Tools

Google Analytics

Hotjar

Glassbox

Job description

Smartgroup Corporation in Australia is seeking a Product Owner, Acquisition & Activation to shape a new acquisition capability within the business. You’ll own and continuously improve the customer journey from digital discovery through registration, onboarding and benefit take-up, using data, experimentation and customer insight to identify where the greatest value can be unlocked.

This is more than a digital delivery role.