Senior PM, Acquisition — Flexible Work & Growth Impact

Westpac Bank; Sydney; On-site; AUD 150,000 - 210,000; Full time

Benefits offered by this job

Employee banking perks

Flexible work arrangements

Learning & development opportunities

Volunteer programs

Job summary

Westpac Bank is seeking a Senior Product Manager for Acquisition in Sydney. You will deliver the personal loans acquisition plan using customer insights and digital channels to grow new customer volumes and balances, while leading GTM strategies with cross-functional teams.

You’ll own onboarding and embedment growth, identify performance gaps, and drive initiatives to boost acquisition, engagement, retention and product penetration, using data to inform actions and running test-and-learn

Qualifications

• Experience in product management, acquisition, digital sales, marketing or growth within banking or financial services.
• Working knowledge of digital acquisition channels (SEO, SEM, GEO, paid media, social, affiliates, partnerships).
• Strong commercial and analytical mindset with ability to interpret data and turn insights into actions.
• Strong communication and stakeholder management skills, with confidence engaging senior stakeholders.

Responsibilities

• Deliver the Personal Loans acquisition plan using customer insights, campaigns and digital-first channels to grow new customer volumes and balances.
• Lead customer growth and go-to-market strategies, bringing cross-functional teams together to achieve strong customer and commercial outcomes.
• Own growth across onboarding and embedment, identify performance gaps, and drive initiatives to improve acquisition, engagement, retention and product penetration.
• Turn customer, behavioural and funnel data into clear recommendations and lead test-and-learn initiatives to optimise performance.
• Influence stakeholders, align priorities and support investment decisions through business cases and performance forecasting.

Skills

Product management

Acquisition

Digital marketing

Performance analytics

Stakeholder management

Cross-functional collaboration

Job description

Westpac Bank is seeking a Senior Product Manager for Acquisition in Sydney. You will deliver the personal loans acquisition plan using customer insights and digital channels to grow new customer volumes and balances, while leading GTM strategies with cross-functional teams.

You’ll own onboarding and embedment growth, identify performance gaps, and drive initiatives to boost acquisition, engagement, retention and product penetration, using data to inform actions and running test-and-learn