Growth Marketing Specialist: ROI-Driven Campaigns

EPG Payroll & HR Australia; Sydney; On-site; AUD 80,000 - 100,000; Full time

Job summary

EPG Payroll & HR Australia is seeking a full-time Marketing Specialist to drive marketing campaigns across the portfolio, maximise acquisition and retention, and deliver ROI-driven results. You will design digital, video and print content, manage social channels, analyze consumer data, and optimize SEO while aligning with brand pillars.

Requirements include a Bachelor degree or higher (desirable) and 2+ years in related roles, with strong communication, CRM skills, and a pragmatic,

Qualifications

• Bachelor degree or higher desirable; experience may substitute.
• Minimum 2+ years in related marketing roles.
• Experience with digital marketing across channels.
• Strong written and verbal communication skills.
• Familiarity with Microsoft CRM and data handling.
• Attention to detail and ability to manage events on budget.

Responsibilities

• Identify market opportunities and advise leadership on strategies.
• Design and produce marketing collateral across digital, video and print.
• Manage social platforms: Instagram, Facebook, LinkedIn, YouTube; schedule content.
• Research consumer patterns and analyze data to guide campaigns.
• Develop collateral for trends and implement findings.
• Oversee website and blog; lead SEO initiatives and eval changes.
• Monitor search engine updates and perform competitor analysis.
• Create brand-appropriate copy for social, email, and blogs.

Skills

2+ years experience

Campaign design & evaluation

Digital marketing techniques

Verbal & written communication

Microsoft CRM

Data attention to detail

Event management

Marketing tech trends

MS Office & databases

Creative, outcomes-driven

Stakeholder engagement

Multitasking under deadlines

Education

Bachelor degree or higher desirable

Tools

Microsoft CRM

Microsoft Office

Databases

Job description

EPG Payroll & HR Australia is seeking a full-time Marketing Specialist to drive marketing campaigns across the portfolio, maximise acquisition and retention, and deliver ROI-driven results. You will design digital, video and print content, manage social channels, analyze consumer data, and optimize SEO while aligning with brand pillars.

Requirements include a Bachelor degree or higher (desirable) and 2+ years in related roles, with strong communication, CRM skills, and a pragmatic,