Growth-Focused Marketing Specialist

The Creative Store Australia; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

The Creative Store Australia in Sydney is seeking an experienced marketing professional to support brand growth, lead generation, and customer engagement across digital and traditional channels.

You will blend hands-on digital expertise with a broad understanding of marketing, collaborating with cross-functional teams to plan campaigns, optimise landing pages, and improve ROI using Google Ads, Google Analytics, CRM systems, and marketing automation.

Qualifications

• At least 5 years of marketing experience across digital and traditional channels.
• Hands-on with Google Ads, Google Analytics, and social media advertising tools.
• Experience with marketing automation and CRM systems (HubSpot, Salesforce, Mailchimp).

Responsibilities

• Plan, execute, and optimise digital marketing campaigns across paid, owned, and earned channels.
• Manage day-to-day execution of digital channels including Google Ads, social media, and email marketing.
• Monitor, analyse, and report on campaign performance to improve ROI and KPIs.
• Conduct keyword research, audience targeting, A/B testing, and CRO.
• Manage marketing automation workflows and support customer journey mapping.
• Collaborate to develop and optimise landing pages and enhance user experience.
• Track website performance using Google Analytics and provide actionable insights.
• Stay up to date with digital marketing trends, tools, and best practices.
• Support integrated marketing campaigns and brand initiatives.
• Coordinate with content, design, and external partners for consistent messaging.
• Assist in content creation across digital and offline channels.

Skills

Digital marketing

SEO/SEM

Email marketing

Google Ads

Google Analytics

Social media advertising

Marketing automation

CRM systems

A/B testing

CRO

Tools

HubSpot

Salesforce

Mailchimp

Job description

The Creative Store Australia in Sydney is seeking an experienced marketing professional to support brand growth, lead generation, and customer engagement across digital and traditional channels.

You will blend hands-on digital expertise with a broad understanding of marketing, collaborating with cross-functional teams to plan campaigns, optimise landing pages, and improve ROI using Google Ads, Google Analytics, CRM systems, and marketing automation.