Growth Marketing Specialist: GTM Campaign Leader

Origin Energy; Melbourne; Vor Ort; AUD 70.000 - 110.000; Vollzeit

Zusammenfassung

Origin Energy is seeking a Marketing Specialist to drive growth through high-energy, strategy-and-execution focused campaigns across paid, owned, and earned channels in Melbourne. You will own the “how” of our go-to-market strategy, turning high-level business goals into tangible, high-performing campaigns that acquire customers and boost revenue.

You will manage end-to-end delivery from briefing creative to performance analysis, coordinating stakeholders and optimising outcomes with speed and

Qualifikationen

• Proven track record delivering integrated marketing campaigns across paid, owned and earned channels.
• Translate business goals into actionable campaigns with impact.
• Strong cross-functional collaboration and lifecycle project management.

Aufgaben

• Deliver end-to-end GTM campaigns from brief to launch and optimization.
• Coordinate with media agencies and internal teams to ensure on-brand delivery.
• Prioritize initiatives that drive acquisition, engagement and revenue growth.
• Translate product strategies into compelling campaign messages.
• Lead cross-functional projects and manage timelines and blockers.
• Monitor performance data and optimize assets, messaging, and channel mix.

Kenntnisse

GTM campaigns

Campaign management

Data-driven decisions

Stakeholder management

Jobbeschreibung

Origin Energy is seeking a Marketing Specialist to drive growth through high-energy, strategy-and-execution focused campaigns across paid, owned, and earned channels in Melbourne. You will own the “how” of our go-to-market strategy, turning high-level business goals into tangible, high-performing campaigns that acquire customers and boost revenue.

You will manage end-to-end delivery from briefing creative to performance analysis, coordinating stakeholders and optimising outcomes with speed and