Senior Digital Marketing Manager

Searchability®; Gold Coast City; On-site; AUD 144,000 - 176,000; Full time

Job summary

Searchability® is seeking a Senior Digital Marketing Manager to lead paid media, growth strategy and overall digital marketing across D2C and ecommerce channels. The role is based on the Gold Coast, with ownership of customer acquisition and marketing performance in a fast-growing brand.

You will oversee paid media, CRO, CRM, SEO and content, and work with internal and external partners to drive revenue and market expansion.

Qualifications

• 5+ years' experience leading digital marketing within a D2C, ecommerce environment.

Responsibilities

• Develop and execute the overall digital marketing strategy.
• Own marketing performance, revenue targets, ROAS and customer acquisition metrics.
• Lead paid media activity across Meta and Google alongside agency partners.
• Oversee ecommerce performance, conversion optimisation and website growth.
• Manage CRM and lifecycle marketing, including email strategy.
• Lead and mentor a small internal marketing team while managing external agency relationships.
• Identify new growth opportunities as the business expands into new markets.

Skills

Digital marketing leadership

Growth strategy

Customer acquisition

Tools

Google Ads

Meta Ads

Shopify

CRO

CRM

SEO

Job description

Senior Digital Marketing Manager - Paid Media, Strategy, Growth.

We're partnering with a high-growth Australian brand in the fitness and active lifestyle space, with exciting expansion plans across Australia and international markets.

• Salary up to $160,000 + Super
• 5+ years' experience leading digital marketing within a D2C, ecommerce environment
• Gold Coast - fully office based
• Paid Media, Google Ads, Meta Ads, Shopify, CRO, CRM, SEO
• Fast-paced, high-growth environment.

WHO ARE WE?

One of Australia's fastest-growing brands in the fitness and active lifestyle space, with ambitious expansion plans both nationally and internationally. Having built a strong reputation for quality, innovation and customer experience, they're now entering an exciting phase of growth and are investing heavily in their marketing function to support what's next.

This is a business that moves quickly, embraces new ideas and isn't afraid to challenge the norm. They value people who take ownership, think commercially and genuinely care about the brand they're building. If you're someone who enjoys working in a fast-paced environment where your ideas are encouraged and your work has a direct impact, you'll find plenty of opportunity to make your mark here.

WHAT WILL YOU BE DOING?

You'll take ownership of the marketing function, balancing strategic leadership with hands-on execution across digital channels including paid media, ecommerce, CRM, SEO and content. Working alongside a small internal team and external agency partners, you'll drive customer acquisition, optimise marketing performance and play a key role in shaping the next stage of the company’s growth.

• Develop and execute the overall digital marketing strategy
• Own marketing performance, revenue targets, ROAS and customer acquisition metrics
• Lead paid media activity across Meta and Google alongside agency partners
• Oversee ecommerce performance, conversion optimisation and website growth
• Manage CRM and lifecycle marketing, including email strategy
• Lead and mentor a small internal marketing team while managing external agency relationships
• Identify new growth opportunities as the business expands into new markets