Digital Marketing & Growth Manager

AssetBase; Sydney; On-site; AUD 110,000 - 150,000; Full time

Job summary

AssetBase is a leading property investment advisory helping everyday Australians build wealth through smarter property investment. We are seeking an experienced Digital & Growth Marketing Manager to take ownership of our digital marketing engine, including acquisition, CRM, database and performance across our marketing stack.

The role focuses on optimizing Google and Meta campaigns, HubSpot automation, lead generation and conversion, with a strong emphasis on measurable outcomes.

Qualifications

• 5+ years of digital, growth or performance marketing experience.
• Strong hands-on Google Ads and Meta capability.
• Advanced HubSpot or comparable CRM/automation experience.
• Strong lead generation, funnel and conversion experience.
• GA4, tracking, attribution and analytical capability.

Responsibilities

• Own digital acquisition strategy and performance across Google and Meta.
• Manage and optimise paid media activity, working hands-on and/or with specialist partners.
• Manage media budgets, testing and optimisation.
• Lead generation, CPL, CAC and conversion performance.
• GA4, tracking, attribution and reporting.
• Database segmentation and EDM.
• Automation, workflows and nurture journeys.
• Lead lifecycle management and reactivation.
• Marketing dashboards and integration with sales outcomes.
• Website and landing page optimisation.
• CRO, SEO and lead capture.

Skills

Digital marketing

Growth marketing

Performance marketing

Lead generation

Analytics & tracking

HubSpot

Google Ads

Meta Ads

SEO

CRO

Tools

HubSpot

Google Ads

Meta Ads

GA4

Job description

AssetBase is a leading property investment advisory helping everyday Australians build wealth through smarter property investment.

We work with first-time and experienced investors nationally, providing tailored investment strategies, property sourcing and support throughout their investment journey, with particular experience supporting current and former Australian Defence Force members.

We're now investing in the next stage of our growth and looking for an experienced Digital & Growth Marketing Manager to take ownership of our digital marketing engine.

We're looking for a commercially minded, hands-on digital marketer who wants to take ownership of acquisition, CRM, database and digital performance, working with specialist partners and resources where appropriate.

Your opportunity

Reporting to the General Manager and working closely with our founders and sales team, you'll take ownership of digital and growth marketing across AssetBase.

You'll inherit established digital acquisition activity, HubSpot, an active customer and prospect database, a growing content program and meaningful paid media investment.

Your mandate is to improve what we have, strengthen our digital marketing capability and identify new opportunities for growth.

What you'll own

Digital acquisition & performance

Own digital acquisition strategy and performance across Google and Meta.

Manage and optimise paid media activity, working hands-on and/or with specialist partners as appropriate.

Manage media budgets, testing and optimisation.

Lead generation, CPL, CAC and conversion performance.

GA4, tracking, attribution and reporting.

HubSpot, CRM & database

Database segmentation and EDM.

Automation, workflows and nurture journeys.

Lead lifecycle management and reactivation.

Marketing dashboards and integration with sales outcomes.

Digital ecosystem

Website and landing page optimisation.

CRO, SEO and lead capture.

Digital customer journeys and analytics.

Management of specialist web and technical resources.

You'll also play an important role in the broader AssetBase marketing program, working with internal and external resources across content, social, brand, campaigns and other marketing initiatives.

Who we're looking for

We're looking for a digital growth marketer with genuine depth who is ready for greater ownership and commercial responsibility.

You'll ideally bring:

5+ years' digital, growth or performance marketing experience.

Strong hands-on Google Ads and Meta capability.

Advanced HubSpot or comparable CRM/automation experience.

Strong lead generation, funnel and conversion experience.

GA4, tracking, attribution and analytical capability.

Understanding of SEO, CRO, websites and landing pages.

Strong commercial judgement and focus on measurable outcomes.

Confidence working directly with senior leadership and sales teams.

Property, financial services or another lead-generation/considered-purchase environment would be advantageous but isn't essential.

Why join the AssetBase team?

This is an opportunity to join an entrepreneurial, growing business where you'll have real ownership and visible commercial impact.

You'll work directly with the GM and founders, have established marketing investment behind you and the opportunity to shape how our digital marketing capability develops. You'll also have access to content, creative and specialist resources, we don't expect one person to do everything.

This is a full-time, office-based role in Kogarah, working closely with our leadership, sales and customer teams.

If you're a strong digital marketer ready to move beyond owning a channel and take greater ownership of growth, we'd like to hear from you.

AssetBase – Helping everyday Australians build wealth through property.

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