CRM & Loyalty Specialist

Revere Recruitment; Sunshine Coast Regional; Presencial; AUD 90 000 - 130 000; Tempo integral

Resumo da oferta

Zoe Kratzmann is seeking a CRM & Loyalty Specialist to lead customer lifecycle initiatives across email and loyalty. You will personalise communications, turn insights into brand-building messages, and drive CLTV across all markets. The role blends creativity with analytics to deepen engagement and maximise lifetime value.

You'll own lifecycle journeys, manage automated flows, and partner with teams to ensure CRM supports acquisition and repurchase at scale.

Qualificações

• 3+ years of CRM and email marketing experience, ideally in fashion or premium retail.
• Advanced customer segmentation experience in Klaviyo.
• Track record of building customer loyalty and growing repeat purchase.
• Experience owning a loyalty program.
• Strong analytics with CRM metrics and business impact.
• Great copywriting and brand voice, with storytelling ability.
• Knowledge of marketing automation best practices.
• Shopify experience is a plus.
• Agile mindset and entrepreneurial initiative.

Responsabilidades

• Develop and execute CRM and retention strategies aligned with business goals.
• Design full-funnel lifecycle journeys by region and persona.
• Own email campaigns end-to-end from brief to analysis.
• Build and optimise automated flows.
• Evolve the Loyalty Program with targeted campaigns and perks.
• Collaborate with Paid Media, Product, Brand and Creative to drive repeat purchases.
• Analyse performance and identify growth levers with segmentation and testing.
• Own CRM reporting and dashboards to inform the team.
• Maintain list health, deliverability, and data hygiene.

Conhecimentos

CRM

Loyalty

Klaviyo

Email marketing

Segmentation

A/B testing

Analytics

Shopify

Marketing automation

Entrepreneurial

Ferramentas

Klaviyo

Shopify

Marketing automation

Descrição da oferta de emprego

What started as a passion project has grown into one of Australia's most admired independent fashion success stories. Founded by designer Zoe Kratzmann, the brand has built a strong presence across Australia and New Zealand through a commitment to quality, thoughtful design, and a deep understanding of its customer.

Today, Zoe Kratzmann is stocked in leading boutiques and retailers across the region and continues to grow while staying true to its signature blend of modern femininity, confidence, and effortless style.

As the business enters its next phase of growth, they are seeking an experienced CRM & Loyalty Specialist to to drive customer lifecycle initiatives that deepen engagement, build lasting loyalty and maximise customer lifetime value across all markets.

You'll own Zoe Kratzmann's owned-channel ecosystem across email and loyalty, making sure every message is personalised, data-driven and brand-building. You'll work where creativity meets analytics: a natural storyteller who's equally at home in the numbers, turning customer insight into communications that connect emotion with impact and turn first-time buyers into lifelong fans.

Your remit:

• Develop and execute CRM and retention strategies aligned with business objectives, focused on retention, reactivation and CLTV uplift
• Design full-funnel lifecycle journeys tailored by region and persona, from welcome through to win-back
• Own email campaigns and promotions end to end, from brief and storytelling through to send and analysis
• Build and optimise automated flows
• Evolve the Loyalty Program through targeted campaigns, exclusive perks and data-driven engagement strategies that reward and retain our best customers
• Partner with Paid Media, Product, Brand and Creative so CRM complements acquisition and drives repurchase at scale
• Continuously analyse performance, finding growth levers through segmentation, A/B and creative testing, and journey optimisation
• Own CRM reporting and dashboards, turning data into clear insights and recommendations for the wider team
• Maintain list health, deliverability and data hygiene

We'd love to see:

• 3+ years' experience in CRM and email marketing, ideally in fashion, footwear or premium retail
• Advanced customer segmentation experience in Klaviyo
• A track record of building customer loyalty and growing repeat purchase
• Experience owning a loyalty program
• A lover of analytics with a strong grasp of CRM metrics (CLTV, retention and repeat purchase rate, cohort performance, flow and campaign attribution) and how they connect to commercial outcomes
• A great storyteller with a sharp eye for copy and brand voice
• Working knowledge of marketing automation best practices
• Shopify experience is a plus
• Agile and happy to embrace change
• An entrepreneurial self-starter who can "own it" by spotting opportunities and leading them to execution