Growth Marketing Lead - Content & Events

Endgame Economics; Sydney; Presencial; AUD 180.000 - 240.000; Jornada completa

Descripción de la vacante

Valiant Finance is a dynamic Australian fintech scaling growth across acquisition, conversion and retention. You will own the growth roadmap, drive budget allocation, and lead a team of marketers, agencies and freelancers to test and learn at pace.

You will partner with product, sales and analytics to prioritise initiatives, define KPI targets and deliver measurable pipeline impact through paid, organic, lifecycle, and attribution initiatives.

Formación

• 7+ years in growth, performance or digital marketing, with senior/lead experience in startups or growth agencies.
• Set growth strategy, own targets, and prioritise time/budget effectively.
• Build and run structured experimentation programs with data-driven decisions.
• Understand how marketing drives pipeline, revenue, unit economics and LTV, and manage budgets accordingly.
• Lead across product, creative, sales, analytics and marketing, aligning stakeholders around growth.

Responsabilidades

• Define and own the growth roadmap across acquisition, conversion and retention with clear targets.
• Manage paid media and growth budgets for efficiency and scale.
• Mentor marketers, agencies and freelancers, raising testing and learning standards.
• Collaborate with leadership, sales and product to align growth priorities with business goals.
• Lead strategy across Meta, TikTok, Google, LinkedIn, and channel expansion including new growth levers.

Conocimientos

Growth strategy

Leadership

Experimentation

Commercial acumen

Cross-functional collaboration

Herramientas

Google Analytics

Salesforce

Mixpanel/Amplitude

SEO tools

Descripción del empleo

Senior Growth Marketing Manager

Valiant Finance is an Australian commercial finance platform. In more than 10 years, we've worked with over 30,000 businesses and helped secure $3.0bn+ in funding.

We connect businesses with finance from a panel of 95+ lenders through one simple application, and our embedded finance platform builds finance into the sales channels of manufacturers and resellers.

Are you a strategic, experiment-driven growth leader who knows how to find the levers that move a business forward and then scale them? Valiant Finance is looking for a Senior Growth Marketing Manager to own our growth strategy and lead how we acquire, convert and retain small business customers. If you think in funnels, set the agenda from your dashboards, and get a kick out of building a testing program that compounds into real commercial results, we want to hear from you.

This opportunity is ideal for an experienced growth or performance leader, agency or in-house, who wants accountability for outcomes across the full funnel and the chance to shape how a growth function operates.

What We're Looking For

• Experience: 7+ years in growth, performance or digital marketing, including time in a senior or lead role at a start-up, scale-up or growth-focused agency.
• Strategic Leadership: You set growth strategy, own targets, and make clear prioritisation calls about where time and budget should go.
• Experimentation Mindset: You build and run structured experimentation programs, not just individual tests, and let the data make the call.
• Commercial Acumen: You understand how marketing activity connects to pipeline, revenue, unit economics and customer lifetime value, and you can manage budget against those outcomes.
• Influence and Collaboration: You lead across product, creative, sales, analytics and marketing, and you can align senior stakeholders around a shared growth plan.

What You'll Be Doing

• Growth Strategy: Define and own the growth roadmap across acquisition, conversion and retention, with clear targets tied to business goals.
• Budget Ownership: Manage paid media and growth budgets, allocating spend across channels to maximise efficient, scalable return.
• Team Leadership: Mentor and guide marketers, agencies and freelancers, raising the bar on how the team tests, measures and learns.
• Stakeholder Partnership: Work closely with leadership, sales and product to align growth priorities with commercial objectives.

Acquisition

• Paid Growth: Lead strategy and performance across Meta, TikTok, Google (search, display and YouTube) and LinkedIn, owning channel mix, efficiency and scale.
• Channel Expansion: Identify, test and scale new acquisition channels, including programmatic, partnerships, referral and content-led growth.
• Organic Growth: Shape SEO and content strategy to drive high-intent traffic.
• Funnel Optimisation: Own the journey from first click to Lead, and from Lead to qualified Opportunity, identifying and fixing the biggest points of drop-off.
• Experimentation Program: Build and run a prioritised roadmap of A/B and multivariate tests across landing pages, forms, onboarding flows and creative, with a consistent framework for hypotheses, sizing and learnings.
• Creative Direction: Partner with designers and copywriters to set messaging strategy and iterate on assets that convert.

Lifecycle & Retention

• Lifecycle Strategy: Design and optimise email and SMS programs that nurture Leads, re‑engage dormant prospects and bring customers back for repeat finance.
• Segmentation and Personalisation: Use customer and behavioural data to deliver more relevant communications across the customer lifecycle.

Analytics & Insights

• Measurement: Own growth reporting across the funnel using tools like Google Analytics and Salesforce, and lead improvements to tracking, attribution and data quality.
• Insight to Action: Translate performance data into clear recommendations for leadership, and prioritise the opportunities with the biggest commercial impact.

What You'll Bring to the Team

• Proven Results: A track record of driving measurable, scalable growth through paid acquisition, CRO and lifecycle marketing, ideally with ownership of significant budgets.
• Leadership Experience: Experience leading people, agencies or cross‑functional initiatives, and building ways of working that others adopt.
• Analytical Strength: Confidence working with data, building reporting, and drawing sound conclusions from test results, including knowing when results aren't conclusive.
• Full‑Funnel Perspective: A deep understanding of how acquisition, conversion and retention work together to drive lifetime value.
• Communication: The ability to present results and influence decisions at senior level.

Bonus Skills

• Experience with marketing automation or CRM platforms.
• Familiarity with product analytics tools (e.g. Mixpanel, Amplitude) and SEO tools.
• SQL or experience working with data warehouses.
• Basic HTML and CSS for landing page and email tweaks.
• Experience in fintech, lending or B2B/SMB marketing.

Why Join Us?

At Valiant Finance, we're committed to creating an environment where you can thrive. With a focus on innovation and performance, you'll have the autonomy to set direction, test bold ideas, scale what works, and work alongside a team of passionate professionals who care about helping Australian small businesses grow.