Growth Marketing Lead - Build the Function & Lead a Rebrand

Recruit Shop; Sydney; Sur place; AUD 120 000 - 140 000; Plein temps

Avantages offerts par ce poste

Competitive Base Salary + Super

Uplifting Work Culture

Be Part of an Exciting Rebrand

Build Marketing Team from the GroundUp

Résumé du poste

Recruit Shop in Sydney is seeking a Marketing Lead to build and scale the marketing function from the ground up, guiding a major rebrand and budgeting across channels. You will analyze raw customer data to segment the market, decide which channels to use, how to allocate budgets and what return each segment delivers, while driving growth.

Reporting to the COO, you will lead a hands-on, data-driven marketing team, sourcing subcontractors and coordinating with Sales to optimize budgets and ROI

Qualifications

• Must have strong Excel and data analysis capabilities.
• Proven scale-up experience in a rapid growth business.
• Numerical mindset with budgeting and financial skills.
• Experience leading a brand or rebrand initiative.
• Proven ability to liaise with sales teams and managers.
• Hands-on, team-oriented leadership and contractor management.

Responsabilités

• Lead the rebrand and build the marketing function from scratch.
• Set marketing budgets and measure ROI across channels.
• Analyse raw customer data to segment customers and select channels.
• Build and grow the internal marketing team as revenue scales.
• Source and brief subcontractors for social media and lead gen.
• Collaborate with the Sales Manager on budgets and lead delivery.

Connaissances

Excel & data analysis

Scale-up experience

Budgeting & finance

Branding / rebrand

Sales collaboration

Team leadership

Contractor management

Description du poste

Recruit Shop in Sydney is seeking a Marketing Lead to build and scale the marketing function from the ground up, guiding a major rebrand and budgeting across channels. You will analyze raw customer data to segment the market, decide which channels to use, how to allocate budgets and what return each segment delivers, while driving growth.

Reporting to the COO, you will lead a hands-on, data-driven marketing team, sourcing subcontractors and coordinating with Sales to optimize budgets and ROI