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RecruitShop is assisting a Sydney-based, 100% Australian owned online thoroughbred auction platform to hire a Marketing Lead. You will build the marketing function from the ground up, drive a major rebrand, and partner with the Sales Manager to fuel growth.
This role requires strong data analysis, budgeting discipline, and experience scaling in a fast-growth business. You’ll recruit and manage a marketing team, brief contractors, and shape the brand strategy across channels for measurable ROI.
Our client is Australia's pioneering online thoroughbred auction platform. Founded in Sydney in 2014, this 100% Australian owned and independent business runs weekly auctions across Australia and New Zealand, along with a separate US site. The business is growing fast and is now ready to build a marketing function to match.
The primary purpose of this position is to build and scale the marketing function from the ground up. You'll work with raw customer data to segment the market, then decide which channels to use, how to allocate budgets and what return each segment delivers. You'll also guide the business through an exciting rebrand, working hand in hand with the Sales Manager to drive growth.
Reporting directly to the COO, some of your responsibilities will include:
The successful candidate will have: