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Recruit Shop in Sydney is seeking a Marketing Lead to build and scale the marketing function from the ground up, guiding a major rebrand and budgeting across channels. You will analyze raw customer data to segment the market, decide which channels to use, how to allocate budgets and what return each segment delivers, while driving growth.
Reporting to the COO, you will lead a hands-on, data-driven marketing team, sourcing subcontractors and coordinating with Sales to optimize budgets and ROI
EARN $120,000 to $140,000 Base + Super | Negotiable Based on Experience
Join Australia's Pioneering Online Thoroughbred Auction Platform
Perfect Opportunity to Build a Marketing Function and Lead a Rebrand
Our client is Australia's pioneering online thoroughbred auction platform. Founded in Sydney in 2014, this 100% Australian owned and independent business runs weekly auctions across Australia and New Zealand, along with a separate US site. The business is growing fast and is now ready to build a marketing function to match.
The primary purpose of this position is to build and scale the marketing function from the ground up. You'll work with raw customer data to segment the market, then decide which channels to use, how to allocate budgets and what return each segment delivers. You'll also guide the business through an exciting rebrand, working hand in hand with the Sales Manager to drive growth.
Reporting directly to the COO, some of your responsibilities will include:
The successful candidate will have: