Growth & Demand Gen Lead — B2B Pipeline & Revenue

Flight Centre Travel Group; Queensland; On-site; AUD 130,000 - 180,000; Full time

Benefits offered by this job

Exclusive staff discounts

Travel discounts

Learning & development

Job summary

Flight Centre Travel Group Australia is seeking a Manager, Growth & Demand Generation to lead strategy driving qualified pipeline and revenue across a portfolio of B2B brands.

You will collaborate with Brand Marketing, Sales and Digital teams to unify paid media, automation, SEO, CRO and website performance, delivering measurable commercial outcomes, and you will lead a team of specialists to build a scalable demand engine.

Qualifications

• 10+ years' experience in B2B demand generation or digital marketing.
• 5+ years' leadership experience within a marketing function.
• Experience in shared services and/or multi-brand environments preferred.
• Strong expertise in paid media, automation, lead nurturing and analytics. Deep understanding of B2B buyer journeys and lifecycle marketing.
• Experience owning marketing-attributed pipeline and ROI.
• Strong stakeholder management across regions and functions.
• Proven ability to lead and develop high-performing teams.
• Bachelor's degree, MBA or postgraduate qualification in a relevant field.
• Relevant Google, Meta or LinkedIn certifications desirable.

Responsibilities

• Lead demand generation strategy aligned to pipeline and revenue goals.
• Develop scalable growth programs across multiple B2B brands and markets.
• Drive paid media performance across search, social, programmatic and retargeting channels.
• Lead website optimisation and conversion rate optimisation initiatives.
• Build and optimise marketing automation and lead nurture programs.
• Align marketing activity with sales priorities, lead scoring and funnel management.
• Own reporting, attribution, analytics and ROI measurement.
• Partner with SEO and content teams to drive organic demand growth.
• Lead, coach and develop a team of digital marketing specialists.
• Contribute to a safe, inclusive, and accessible work environment where all Flighties feel welcomed, respected, and supported to thrive.

Skills

Demand generation

Leadership

Paid media

Marketing automation

Lead nurturing

Analytics

B2B marketing

Lifecycle marketing

Stakeholder mgmt

Education

Bachelor's degree, MBA or postgraduate qualification

Job description

Flight Centre Travel Group Australia is seeking a Manager, Growth & Demand Generation to lead strategy driving qualified pipeline and revenue across a portfolio of B2B brands.

You will collaborate with Brand Marketing, Sales and Digital teams to unify paid media, automation, SEO, CRO and website performance, delivering measurable commercial outcomes, and you will lead a team of specialists to build a scalable demand engine.