Marketing Manager

ASV Sales and Service; Hexham; On-site; AUD 90,000 - 120,000; Full time

Job summary

ASV Sales & Service is seeking a hands-on Marketing Lead to turn strategy into activity across six OEM brands and five branches across Australia. You will generate and nurture leads, build the customer database into a sales asset, manage suppliers and briefing designers.

You'll lead campaigns end-to-end, across digital, CRM and content, with a focus on lead quality, pipeline, and reporting. A current driver's licence and willingness to travel to branches and events are required.

Qualifications

• 5+ years in marketing with 2+ years end-to-end campaigns
• B2B experience in a sales-led business
• Hands-on digital capability across paid search, paid social, email, landing pages and analytics
• CRM and marketing automation experience in HubSpot or a comparable platform
• Experience managing suppliers, and holding them to account

Responsibilities

• Lead generation across paid search, paid social, email and web, with routing and follow-up alongside the sales team
• Campaigns for new machine launches, finance offers and stock clearance and regional branch activity
• The customer database and lifecycle marketing: segmentation, automated journeys, service reminders, parts promotions and rental offers
• Service, Parts and Rentals marketing, planned with the managers who run those businesses
• Website content, landing pages, SEO and SEM
• OEM marketing programs: launch kits, co-branded campaigns and co-op funding for the brands we represent
• Trade shows, field days and demo days, with leads captured and followed up

Skills

Campaign planning

Lead generation

B2B marketing

Copywriting

Digital analytics

Tools

HubSpot

WordPress

Google Ads

Meta Ads

Job description

Own campaigns, digital and CRM and see your results in the sales pipeline

Six OEM equipment brands, five branches nationally

Hands‑on role with real ownership

About the role

You will turn strategy into activity and activity into results. Working with the Head of Marketing, you will run marketing activity across every brand and branch, generate and nurture leads, build the customer database into a genuine sales asset and manage suppliers. It is a hands‑on role in a small team and requires a mix of general marketing duties including copy writing, building emails and landing pages and launching campaigns and briefing our Graphic Designer and suppliers/printers.

Key responsibilities

Lead generation across paid search, paid social, email and web, with routing and follow‑up alongside the sales team

Campaigns for new machine launches, finance offers and stock clearance and regional branch activity

The customer database and lifecycle marketing: segmentation, automated journeys, service reminders, parts promotions and rental offers

Service, Parts and Rentals marketing, planned with the managers who run those businesses

Website content, landing pages, SEO and SEM

OEM marketing programs: launch kits, co‑branded campaigns and co‑op funding for the brands we represent

Trade shows, field days and demo days, with leads captured and followed up

About you

5 or more years in marketing, including at least 2 years running campaigns end to end, from plan to execution and reporting

B2B experience in a sales‑led business where marketing is judged on leads and pipeline, with orders signed the true measure of performance

Hands‑on digital capability across paid search, paid social, email, landing pages and analytics

CRM and marketing automation experience: you have built segments, workflows and reports in HubSpot or a comparable platform

Experience managing suppliers, and holding them to account

Strong writing: you can produce clear, persuasive copy

A current driver's licence and the ability to get to branches, customer sites and events

Experience in heavy equipment, construction, agricultural, mining, truck or automotive dealerships, or another industrial B2B sector

Dealer, franchise or OEM co‑op marketing, or marketing for a multi‑branch business

HubSpot Marketing Hub, WordPress / WooCommerce, Google Ads or Meta certifications

Trade show delivery and confident use of AI tools to plan, draft and analyse

Ownership and execution, the results are yours to run

Variety of work: machine launches, campaigns, trade shows, digital and CRM MGMT

The right tools (HubSpot, an in‑house designer, AI tools) and a supportive, down‑to‑earth team that values good work and good people

About us

ASV Sales & Service is a national equipment dealership with branches in Newcastle (Hexham), Sydney, Brisbane, Sunshine Coast and Perth. We sell, rent, service and support some of the biggest names in compact and heavy equipment, including ASV Posi‑Track, XCMG, Wacker Neuson, Fecon, Burchland and Bonanza Trailers. We are investing in the people, tools and technology to grow our footprint.

ASV Sales & Service is an equal opportunity employer. We welcome applications from people of all backgrounds and are committed to building a diverse and inclusive team. Applicants must have the right to work in Australia.