Growth Marketer: CRM & Lifecycle Activation

Endeavour Group Careers; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Flexible working

Learning budget

Global travel for priority events

Travel to events

Job summary

Wellio is a fast-growing global education company with a wellbeing platform used by 1,000+ schools worldwide. We’re hiring a hands-on Growth Marketer to own outbound campaigns, events, and ABM across markets including Australia, the UK and beyond.

You’ll build scalable programs with real budget ownership and close collaboration with Sales. You’ll optimize campaigns with data, design incentive mechanics, coordinate global events, and drive pipeline through ICPs and messaging that resonates with

Qualifications

• 2–4 years in growth or acquisition marketing with hands‑on paid and/or web/CRO work.
• Self‑service B2B background preferred; SaaS, fintech, payments or accounting experience.
• Ability to design incentive or reward mechanics you’ve actually designed.
• Comfortable building and automating processes in marketing automation/CRM tools.
• Fluent in attribution and A/B testing; able to present performance data.
• Structured thinker who can break down ambiguous problems and stay curious about experiments.
• Copywriting ability to tighten on‑brand test copy; Figma familiarity a plus.

Responsibilities

• Run scaled EDM and outbound campaigns; identify audiences, write copy, QA, and hand to Sales.
• Combine CRM history, intent, and signals to improve targeting and timing of outreach.
• Own and track the outbound campaigns, events and ABM programs; manage budgets and vendors where needed.
• Build and scale events program from Sydney to London; coordinate pre-, onsite and post-event activity.
• Define ICPs, segments, personas, workflows, and measurement to drive sustainable growth.
• Partner with regional teams to ensure consistent messaging and pipeline from campaigns.

Skills

Growth marketing

Acquisition marketing

B2B marketing

SaaS/Fintech experience

A/B testing & attribution

Marketing automation

Job description

Wellio is a fast-growing global education company with a wellbeing platform used by 1,000+ schools worldwide. We’re hiring a hands-on Growth Marketer to own outbound campaigns, events, and ABM across markets including Australia, the UK and beyond.

You’ll build scalable programs with real budget ownership and close collaboration with Sales. You’ll optimize campaigns with data, design incentive mechanics, coordinate global events, and drive pipeline through ICPs and messaging that resonates with